Smartly_Social Advertising Trends in APAC 2022

Social Advertising Trends in APAC 2022

Brands in the Asia-Pacific region have required more agility in the past two years due to the many disruptions made by the pandemic, including the ever-changing consumer behaviour.

Consumers have a lot of choices on how they want to consume content across the various social media channels, and new formats are shifting user attention. With more people turning to social media at every step of their consumer journey, digital advertising has become critical in APAC, providing brands with an opportunity to connect with their customers and build meaningful customer relationships.

In this webinar, we will uncover the key social advertising opportunities in the region and identify the vital and proven strategies to recalibrate brands’ social advertising approaches to the current trends.

Agenda

April 6, 2022

11:00 AM - 11:30 AM (GMT+8)
Presentation: Key trends in social advertising in the Asia Pacific and how brands should respond to them
  • Why is social advertising more important than ever?
  • How are brands planning their social advertising strategies and budgets in 2022?
  • Why do brands need to invest in a multi-platform strategy?
Stewart Hunter

Director for Customer Success, APAC | Smartly.io

April 6, 2022

11:30 AM - 12:00 PM (GMT+8)
Panel Discussion: Reimagining your social media advertising strategies
  • Social media advertising failure: What went wrong and what are the learnings?
  • Process analysis: What are the pain points and how can automation help?
  • Driving performance: How important is branding?
David Lim

Vice President, Marketing | HappyFresh

May Ling Chan

Chief Marketing Officer | KFC Malaysia

Jappy Posadas

U-Studio Lead | Unilever Indonesia

Speakers

David Lim_HappyFresh
David Lim
Vice President, Marketing | HappyFresh
linkedin

Being a seasoned marketer that has been to both the client's and agency's side of the business, David comes with extensive regional marketing experience. He has launched award-winning marketing campaigns, built powerful marketing teams. He is currently the VP of Marketing at HappyFresh, Asia's leading online grocery provider overseeing marketing disciplines such as brand marketing and creative, performance marketing, organic marketing and campaign planning/execution.

May Ling Chan_KFC Malaysia
May Ling Chan
Chief Marketing Officer | KFC Malaysia
linkedin

May Ling is the Chief Marketing Officer of KFC Malaysia. A seasoned marketer with 24 years of experience, with 13 years spent in telecommunications with a recent pivot to Quick Service Retail.  May Ling has gained caps for advertiser of the year and Guinness World Record holder; Advertiser of the Year for KFC at the Malaysian Media Awards 2021 and CMO of the year 2021 (Best Marketer in Retail & Promotions Marketing).

Stewart Hunter_Smartly_Photo
Stewart Hunter
Director for Customer Success, APAC | Smartly.io
linkedin

Stewart is naturally curious, which is reflected in his career. He has a wealth of experience in digital media, mobile and data-driven advertising, and held various roles in client, agency and technology businesses over the past 20 years. He currently lives in Singapore with his family, and is the director of customer success for APAC at Smartly.io. He was previously head of APAC at Molzi, and APAC sales and partnerships director at Sojern.

Jappy Posadas_Unilever Indonesia
Jappy Posadas
U-Studio Lead | Unilever Indonesia
linkedin

Data-driven creatives and thumb-stopping content are in the purview of Jappy Posadas as the U-Studio Lead for Unilever Indonesia in partnership with Oliver, the in-house digital agency. Jappy comes from Filipino roots and has a good grasp of the regional landscape by being Singapore based with various industry experience across fashion with Celio Singapore, media & events start-up with Intheloop Asia, and project management with digital agency, Lion & Lion Singapore.

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Partner

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Smartly.io

Smartly.io automates every step of social advertising, empowering teams to deliver beautifully effective brand experiences across social platforms. We combine creative production and ad buying automation with outstanding customer service to help more than 600 brands from various industries to get started and scale their social advertising on Facebook, Pinterest, and Snap.

Articles

Marketing heads from the grocery, QSR, consumer goods, and tech space gathered to tackle how to win in social advertising this 2022.

MARKETECH APAC to discuss latest social advertising trends in new webinar

Shaina Teope | Feb 22, 2022

Join us this April 6 for a webinar that aims to touch base on the current state of social advertising and to uncover the best marketing strategies with industry experts.

Marketing heads in APAC come together for a webinar to discuss social advertising in 2022

Marketing heads in APAC come together for a webinar to discuss social advertising in 2022

Shaina Teope | Feb 22, 2022

Marketing heads from the grocery, QSR, consumer goods, and tech space gathered to tackle how to win in social advertising this 2022.

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