Tag: Unilever
![[Campaign] Sunsilk x BABYMONSTER](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Sunsilk-x-BABYMONSTER.webp)
Singapore – Unilever’s Sunsilk has teamed up once again with K-pop girl group BABYMONSTER for a new global campaign that shifts the focus from polished performances to the resilience and confidence behind life as an idol. Developed by frank. Singapore, Omnicom’s dedicated Unilever team, the...
![[Campaign Initiative] LUXMyWill](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Initiative-LUXMyWill.jpg)
Singapore – Global beauty brand LUX has launched #LUXMyWill, a new campaign that reimagines the viral #BuryMeInThis social media trend is a legally documented declaration of personal style. Developed in collaboration with VML Singapore, the initiative builds on a trend popular across TikTok and Instagram,...
Indonesia — Pepsodent is using horror to spark conversations about gum health with the launch of its new ‘Pepsodent Gum Mysteries’ campaign, transforming iconic monsters into unlikely advocates for healthier gums. Created for Pepsodent’s Gum Expert range, the campaign aims to raise awareness that gum...
The tool uses a smartphone’s built-in motion sensors and works through a web page rather than requiring a downloadable application.
![[Campaign] Vaseline (Unilever) x Ogilvy Singapore](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-Vaseline-Unilever-x-Ogilvy-Singapore.jpg)
Singapore – Vaseline is betting on memory, not just moisture, with the launch of ‘Love Hurts’, a campaign that turns a familiar childhood ritual into a broader play for cultural relevance. The film titled, Some Traditions Aren’t Passed Down, They’re Rubbed In, directed by BAFTA-winning filmmaker Savanah...
Singapore – LUX has launched a new campaign that examines how paid social media advertising can influence the content users are shown, positioning ads as tools that may shape algorithmic recommendations over time. Developed in partnership with VML, the initiative titled ‘LUX My Algorithm’ introduces...
Singapore – Vaseline is putting content creators on the product label, launching a new line that turns viral social media hacks into commercial offerings as beauty brands chase relevance in the creator economy. Developed with Ogilvy Singapore for Unilever, the “Vaseline Originals” range reframes the...
The combined entity will bring together a portfolio of well-known brands including Knorr, Hellmann’s and McCormick, as well as high-growth brands such as Cholula, Maille and Frank’s RedHot.
The initiative aims to support dentists, dental students and oral care advocates in improving their digital storytelling and content creation skills so they can communicate oral health advice more effectively on social media.
As part of the mandate, SAMY will provide data-driven insights through its proprietary Maia platform, which offers access to more than 120 million influencers globally, alongside performance data to measure effectiveness.
