Tag: Unilever
The tool uses a smartphone’s built-in motion sensors and works through a web page rather than requiring a downloadable application.
![[Campaign] Vaseline (Unilever) x Ogilvy Singapore](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-Vaseline-Unilever-x-Ogilvy-Singapore.jpg)
Singapore – Vaseline is betting on memory, not just moisture, with the launch of ‘Love Hurts’, a campaign that turns a familiar childhood ritual into a broader play for cultural relevance. The film titled, Some Traditions Aren’t Passed Down, They’re Rubbed In, directed by BAFTA-winning filmmaker Savanah...
Singapore – LUX has launched a new campaign that examines how paid social media advertising can influence the content users are shown, positioning ads as tools that may shape algorithmic recommendations over time. Developed in partnership with VML, the initiative titled ‘LUX My Algorithm’ introduces...
Singapore – Vaseline is putting content creators on the product label, launching a new line that turns viral social media hacks into commercial offerings as beauty brands chase relevance in the creator economy. Developed with Ogilvy Singapore for Unilever, the “Vaseline Originals” range reframes the...
The combined entity will bring together a portfolio of well-known brands including Knorr, Hellmann’s and McCormick, as well as high-growth brands such as Cholula, Maille and Frank’s RedHot.
The initiative aims to support dentists, dental students and oral care advocates in improving their digital storytelling and content creation skills so they can communicate oral health advice more effectively on social media.
As part of the mandate, SAMY will provide data-driven insights through its proprietary Maia platform, which offers access to more than 120 million influencers globally, alongside performance data to measure effectiveness.
Shanghai, China – Haircare brand CLEAR partnered with Oracle Red Bull Racing to highlight their solutions to “helmet hair” during the Formula One Chinese Grand Prix in Shanghai, using the race weekend to showcase its scalp-care technology and fan activations in the city. The activation in Shanghai provided...
Indonesia – Unilever Indonesia has announced plans to divest its SariWangi tea business to local FMCG group PT Savoria Kreasi Rasa, as the company reshapes its portfolio to focus on higher-growth segments. Unilever Indonesia acquired SariWangi in 1989, introducing tea bags to the Indonesian market. Since...
Amsterdam, Netherland — Peter ter Kulve has announced his departure from Unilever after 37 years as The Magnum Ice Cream Company prepares to operate as an independent business. He will continue to lead Magnum as its CEO, confirming the move in a message to colleagues, partners and friends ahead...
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