Manila, Philippines – Current head of media at Unilever Philippines Dennis Perez has extended his leadership role as he is appointed as the digital marketing, media and commerce head for beauty and wellbeing for Southeast Asia at Unilever.
Through the expanded role, Perez will be responsible for driving broader end-to-end digital, media, and commerce strategies across SEA. At the same time, Perez will create deeper category digital expertise in the beauty (hair care, skin care) and wellbeing (vitamins, minerals and supplements) categories.
He has handled some of the world’s biggest brands in the personal care, foods and refreshments, and home care categories, with many of them scoring metal at local and international award shows. In addition, he has served two terms as president of the Internet & Mobile Marketing Association of the Philippines (IMMAP), co-chairman of the Digital Measurement Board (DMB), and as a board member of the Ad Standards Council (ASC).
Perez is also focused on using his new position to drive singular consumer and customer experiences, while creating next-generation marketing and sales practices for beauty and well-being brands.
Speaking on his added role, he said, “Unilever is always at the frontline of digital transformation. We are moving along the pandemic with people using digital differently, and so we need to adapt. With the collapse of the marketing funnel, the ascent of Web 3.0 and the rise of the experience economy, I’m excited to take on this new challenge of driving an integrated marketing approach in Unilever that puts people first and drives value to our brands.”