Singapore – Human8, the marketing consultancy, which is previously known as InSites Consulting, has entered a strategic community partnership with Japan-based SevenSeas Marketing Research, the local reference for customer-centric intelligence. The partnership is in line with Human8’s global ambitions with a focus on helping SevenSeas successfully bring communities to its clients in Japan.
Alongside its ambitious buy-and-build journey of the past five years, Human8 has also previously invested in strategic regional partnerships, expanding its community technology and services reach across the globe. In early 2021, the global group announced its LatAm partnership with Provokers, spanning seven offices across the region. Said partnership provides widespread access to Human8 communities in the region and enables Provokers to serve its own global clients.
At present, Human8 eyes to target anew the Asia Pacific region again, following successful acquisitions of ABN Impact (Singapore, Hong Kong, Shanghai, Manila, Jakarta, Bangkok, Seoul) and Answer Global (Taipei). The global community pioneer is now looking at Japan, the third biggest market for research services within APAC.
“Our shared vision on the future of consumer insights, our strong focus on consultative services and the complementarity in terms of geography, form a strong foundation for this strategic partnership in Japan. Via our collaboration, SevenSeas can benefit from our community expertise and technology and our award-winning innovative research approaches. SevenSeas can also tap into the vast experience of our people – from insight consultants and data scientists to strategists and technologists – which will help them optimally service clients in the Japanese market,” said Maz Amirahmadi, managing director of Human8 for APAC.
“We are very proud to join this strategic partnership with Human8. It’s exciting to work with their pioneering community technology and expertise. Combined with SevenSeas’ wealth of Japanese market and consumer knowledge, we bring a strong and innovative offer to the Japanese market,” said Hideyuki (Yuki) Niwa, President & CEO at SevenSeas Marketing Research.
The partnership unites a group of over 900 people across 24 offices and 8 partner hubs spanning 6 continents.
