Philippines – The Management Association of the Philippines (MAP) has teamed up with communications group DDB Group Philippines to encourage Filipinos to vote during the elections.
Through an AI-powered campaign, MAP and DDB Group Philippines aim to improve the voter turnout, sparking a sense of civic responsibility. It builds on the current trend of the rising number of registered voters in the country, but addresses the gap in actual voter turnout.
Made in partnership with DOOH and Plan B, the campaign leveraged AI in its video while ensuring emotional resonance.
The campaign video reminds voters of their promises of a better life for their families. Its message revolves around how these promises can be delivered through voting wisely.
The midterm elections in the Philippines commenced on May 12. The elections cover senators, district and partylist representatives, governors, provincial board members, mayors, and councilors.
DDB Philippines was recently appointed to handle LG Electronics’ social and digital communications for its product portfolio locally.
