Singapore – Automotive manufacturer Audi, in partnership with advertising agency DDB Group Singapore, has launched a campaign for the debut of House of Progress in Singapore. House of Progress is the vehicle brand’s flagship showroom, set to welcome the public on February 15.
As part of the campaign, DDB Group Singapore unveiled a film featuring Cyr wheel artists performing inside the House of Progress. With the strategic use of Cyr wheels, the film highlights Audi’s imagery and logo.
The one-minute film provides a glimpse of spaces within the showroom, including the Quattro Golf Lounge, Audi x Burnt Ends Bakery, and Audi Performance Suite.
The film runs across social and digital channels, and will also be rolled out on the ground. It is also accompanied by a behind-the-scenes video and teasers.
The House of Progress, soon to be opened, is located at Cross Street Exchange.
Vinod Savio, CCO of DDB Group Singapore, commented, “Singapore welcomes a new icon with House of Progress. Our vision was to create something truly unforgettable to mark this new chapter for the brand. We’re inviting people not just to witness, but to truly feel the future of Audi in a way that’s never been experienced before.”
“At DDB, we’re bridging the gap between human experience and technological advancement, crafting a campaign that resonates on a personal level,” Neel Chhaya, managing partner at DDB Group Singapore, said.
Jamie Lee, general manager of marketing at Audi Singapore, said, “House of Progress is Audi Singapore’s tribute to Vorsprung durch Technik, and we truly appreciate how DDB’s creative concept captures and elevates our brand story for the future. People drive cars, but they are driven by so much more. This collaboration brings to life our vision of automotive retail and deepens the connection with our customers, who share our passion for innovation, sustainable progress, and a range of enriching experiences.”
