Singapore – Sun Life has announced that Mahima Tankha Marwah has been named as the new chief client experience and marketing officer for Asia. In her new role, Marwah will lead Sun Life Asia’s marketing strategy, brand development, philanthropy activities, client listening and measurement and the development of new solutions to enhance client propositions.
She brings over 20 years of experience in channel management, brand management, digital marketing, customer experience and insights in life, health, and general insurance in Asia. Prior to joining Sun Life, Mahima held senior insurance distribution, client experience and marketing roles at global financial services providers, FWD and Allianz.
Speaking on her appointment, Marwah said, “I am excited to join Sun Life to continue to grow their world-class Client Experience and Marketing function. I am excited to work with new colleagues across Asia to drive business growth and deliver solutions that will help client’s meet their health and wealth goals.”
Meanwhile, David Broom, chief client and distribution officer for Asia at Sun Life, commented, “I’m thrilled to welcome Mahima to the team. Her extensive experience and proven track record in brand and product marketing, customer experience and insights, and digital sales will enhance how we connect with our clients and ensure we continue to deliver exceptional experiences and drive growth across Asia.”
