Mumbai, India – India-based homegrown and diversified communications group Madison World has announced its latest brand refresh ahead of its 36th anniversary celebration.
Madison World’s new identity captures the company’s essence in a visual way, reflecting who they are and their future direction.
The branding’s centrepiece is the new logo, which features a sleek, geometric design symbolising precision, creativity, and forward thinking. Furthermore, its clean lines and bold typography reflect Madison World’s dedication to cutting-edge ideas and transformative solutions.
The new logo is more than just a logo; it is a statement—a bold declaration of the agency’s vision for the future.
Aside from the logo, the brand refresh also covers a comprehensive set of guidelines that define how Madison World will present itself to the world. From colour palette to typography, from brand pattern to tone of voice, every element has been carefully curated to ensure consistency and coherence across all communications.
This new branding is Madison World’s testament to their commitment to staying at the forefront of the advertising and media industries. With its new look, it aims to show something that is minimal yet powerful, modern yet timeless, and sharp yet approachable.
Lara Balsara Vajifdar, executive director of Madison World, shared, “We have always been pioneers in the realm of innovation and ideation. Our brand-new look and feel encapsulates our evolution and growth over the years yet retaining some of our core values.”
