Tag: Lotame
The combined data and identity assets of Lotame and Publicis Groupe’s 2.3 billion global profiles will enable clients to reach 91% of adult internet users with personalised messaging at scale with even greater accuracy.
She will also build off the strength of Lotame’s technology partnerships, including Teads, Criteo, and The Trade Desk.
MARKETECH APAC sought insights from various industry leaders to learn more about their insights from this update, and why should the industry continue to strive away from third-party cookies.
In light of yet another year of delay of third-party cookie phaseout, MARKETECH APAC reached out to multiple industry leaders in the region to learn more about what does this delay means for the future of a privacy-centric advertising strategy for marketers moving forward.
Lotame Collaborate, available through Spherical, is an end-to-end data collaboration platform that allows media owners and digital marketers to leverage first-party data within their businesses and with partners. The platform recognizes changing privacy regulations and provides digital marketers with...
Lotame's next-generation data platform Spherical aims to empower brands and media owners to drive growth and revenue through actionable data.
Global adtech data solutions company Lotame has announced key elevations to its current leadership team in Asia-Pacific.
Australia drove the highest growth within the APAC region and ranked in the top three markets for highest growth globally, according to Lotame.
Facebook is predicted to have the biggest blow with 81% according to an analysis by data solutions provider Lotame.
The slew of global promotions at Lotame are part of the company's objective to bolster its offering to various platforms, including CTV.
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