Tag: Kantar
Sharma will be responsible for leading the company’s operations across Southeast Asia, with a focus on strengthening alignment with Kantar’s global strategy and accelerating growth across the region.
More than half of Australians now say they want time to themselves, even as interest in collective achievement, fandom, and group participation continues to grow.
Australia — A new study from Kantar Australia has found that while most Australians remain concerned about their finances, growing numbers are expressing optimism about their financial future and making deliberate trade-offs to maintain quality of life. According to the report, more than nine in 10 Australians...
The data also shows significant shifts in buying behaviour – Australians are cutting back on big ticket items like cars and overseas holidays, shifting their expenditure and saving more as they continue to grapple with the high cost-of-living. But they are still spending, redirecting their hard-earned...
WPP, Kantar’s owners, as well as Bain Capital has yet to approve the Kantar Wordlpanel sale, according to reports.
Many marketers, 4.9 out of 10, say they are not yet ready to implement and integrate generative artificial intelligence (GenAI), according to a report from Kantar, a marketing data and analytics company.
Majority or 88%, of consumers in Southeast Asia rely on AI-driven content and product recommendations for purchasing decisions, with 83% willing to pay more for AI-enhanced shopping experiences, reveals a whitepaper jointly developed by Lazada and Kantar.
The standards offer strategies for CX excellence, guiding businesses in crafting superior customer experiences.
Australian marketers recognise the value of brand in marketing but are increasingly focused on performance marketing and sales promotions, especially in tough economic times, according to new Kantar research.
Meta is the most effective platform for driving offline and online sales, giving the highest return on ad spend (ROAS) delivered at 1.8x across traditional and digital platforms, a study from Kantar showed.
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