L’Oréal Travel Retail APAC’s latest activation for Prada Beuty explores brand through a wintery holidays’ tale

Singapore – L’Oréal Travel Retail APAC, in collaboration with Changi Airport Group and The Shilla Duty Free Singapore, has launched the Prada Beauty Holidays Magic Tale Outpost at Singapore Changi Airport Terminal 1. The activation, which runs from October 1 to November 18, marks the pre-launch of Prada Beauty in Singapore Travel Retail and offers travelers a festive experience featuring immersive installations and personalized services.

The centerpiece of the activation is the Prada Beauty holiday tree, accompanied by the brand’s signature Soft Robots that guide visitors through a winter-themed storytelling journey.

Among the highlights of the outpost are an exclusive holiday set available only at Changi Airport, an immersive photobooth with printed keepsake photos, and complimentary pandan holiday cookies with any purchase. 

Travelers can also enjoy personalized gifting options such as lipstick engraving, fragrance ascot embossing, and a holiday stamping station featuring six collectible designs, one of which is exclusive to Singapore. In addition, flash makeup consultations are available to help visitors find their ideal shades and lip color combinations.

“We are thrilled to celebrate the introduction of Prada Beauty in Changi through this spectacular Prada Beauty Holidays Outpost at Changi,” said Marin Vialle, general manager of Prada Beauty at L’Oréal Travel Retail APAC. “This season, travelers can discover the perfect gifts – from our newly launched Prada Banana Balm, Hand Cream and Paradigme, to our iconic Paradoxe and Reveal Mesh Cushion.”

He added, “With exclusive experiences and offers like the festive gift sets, immersive photobooth and pandan cookies, we’re redefining the traveler’s experience together with Changi Airport Group and The Shilla Duty Free Singapore.”

“Travelers are seeking experiences as much as products,” said Jeff Lee, vice president and head of international business at The Shilla Duty Free. “We are delighted to bring this festive and personal experience to life at Changi. At The Shilla Duty Free Singapore, we continue to create and deliver unique moments for travelers, especially during the holidays.”

“At Changi Airport, we want every journey to be unforgettable,” said Hung Jean, managing director of airside concessions division at Changi Airport Group. “Beyond offering world-class facilities and services, collaborations with L’Oreal Travel Retail APAC and The Shilla Duty Free Singapore reinforces Changi’s position as a global lifestyle destination. Through such experiences, we aim to inspire travelers from around the world and redefine what it means to discover beauty while trotting the globe.”

The Prada Beauty Holidays Magic Tale Outpost is located at the Departure Transit Hall in Changi Airport Terminal 1 and will be open until November 18, 2025.