Tag: L'Oréal Groupe

Bangkok, Thailand – Hotel operator Centara Hotels & Resorts has partnered with cosmetics company L’Oréal Groupe to offer exclusive benefits to their customers. By combining their customer base, the companies aim to extend their offerings of unique experiences. 

The partnership began with the ‘Beauty Duo’ digital marketing campaign in August, which offered customers the chance to win an afternoon tea set or a luxury stay at Centara Grand Hotel Osaka. 

The ‘Beauty Duo’ campaign was the first step toward future partnerships, reflecting L’Oréal’s commitment to creating quality products and remarkable experiences.

Centara Hotels & Resorts’ partnership with L’Oréal Groupe is part of the hotel’s series of collaborations. The company has also partnered with Thai Airways, Singapore Airlines, Build-A-Bear, TrueDtac, and Mastercard.

“We are excited to announce our partnership with L’Oréal Groupe in Thailand, a collaboration that will pave the way for innovative guest experiences, rewards programmes, and exclusive product offerings. We look forward to working closely with the L’Oréal team to explore new opportunities that will bring even more value and benefits to our customers in the future,” Tom Thrussell, vice president of brand, marketing and digital at Centara Hotels & Resorts, said.

“Centara Hotels & Resorts is an ideal partner for L’Oréal Groupe in Thailand. This collaboration allows us to share our passion for creating beauty that moves the world, going beyond simply offering great products to curating holistic experiences for our valued customers. This is just the beginning as we leverage our combined expertise and brand power to deliver exceptional value for our customers and explore new opportunities to further expand our offerings together,” Yada Sarttarasathit, chief digital and marketing officer of L’Oréal Groupe in Thailand, said.

Shanghai, China – In collaboration with Hotel Shilla and private equity firm Anchor Equity Partners, L’Oréal Groupe announced the launch of its new luxury beauty brand ‘SHIHYO’, through Loshian, a third-party joint venture.

This marks the first time L’Oréal is launching a new beauty brand through a joint venture.

SHIHYO is a newly created skincare brand inspired by the Asian wisdom of the 24 seasons, embodying the healthy energy of nature powered by herbal sciences. The brand’s first flagship store, the ‘Seoul Garden’, will open in the coming months at The Shilla Seoul Hotel in Korea.

“L’Oréal LUXE is very pleased to announce the launch of SHIHYO through a partnership with Hotel Shilla and Anchor Equity Partners,” said Cyril Chapuy, president of L’Oréal Luxe.

He added, “Rooted in an exceptional traditional wisdom and knowledge of naturality, SHIHYO represents the epitome of Asian luxury beauty. Empowered by science, SHIHYO delivers the highest skincare quality thanks to its signature patented ingredient, offering the most elevated luxury beauty experience.”

In-Gyu Han, COO of Hotel Shilla, also commented, “SHIHYO is a luxury beauty brand that brings out the best of naturality and efficacy with seasonal ingredients directly sourced from local farmers in Korea.”

Han further explained, “With our rich retail expertise married with L’Oréal’s strong brand building capabilities, we believe SHIHYO will elevate the desire for natural, luxury beauty in Asia.”

Sanggyun Ahn, managing partner of Anchor Equity Partners, also said, “We are glad to join this partnership to support the growth of the most unique brand in Asia and globally. We have full confidence that SHIHYO will meet the discerning consumers’ needs with new luxury beauty routines.”

L’Oréal has also previously extended its partnership with digital-first agency Lion & Lion to introduce its science-forward skincare brand La Roche Posay to the Indonesian market.