Tag: L’Oréal
![[Campaign] L'Oreal Sustainability](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-LOreal-Sustainability.webp)
Manila, Philippines – L’Oréal Groupe has launched the third and largest edition of its global #JoinTheRefillMovement campaign, bringing together 18 brands, four business divisions and 28 refillable products in an effort to make refillable beauty more accessible and mainstream. Timed to coincide...
Among the highlights of the outpost are an exclusive holiday set available only at Changi Airport, an immersive photobooth with printed keepsake photos, and complimentary pandan holiday cookies with any purchase.
Mumbai, India — McCann India has partnered with L’Oréal Paris to launch a powerful new campaign under the global “Lessons of Worth” initiative, marking 50 years of the iconic tagline “Because You’re Worth It.” The India-specific campaign features long-time brand ambassador Aishwarya Rai Bachchan,...
L'Oréal Travel Retail has unveiled the first A.G.E Lab of its medical aesthetic skincare brand, SkinCeuticals, at Changi Airport.
“My role is at the intersection of data, technology, and customer experience, ensuring that we are connecting with consumers in the most relevant and impactful way possible across all digital touchpoints,” he said.
GroupM, WPP’s media investment group, has been named L'Oréal Korea's media partner of record, responsible for all media planning and buying activities.
The agency won the account after a rigorous four-stage tender process between an undisclosed number of agencies across Australia and New Zealand.
Through this activation, the brand also unveiled its first-ever AI travel beauty consultant— Génifique AI—a revolutionary step in personalised beauty. Moreover, Lancôme also became the first commercial brand to transform the Jewel Changi Airport skytrain, alongside a pillar wrap at Terminal 1 Central...
Running from August to December, the ‘Digital Beauty Academy’ will conduct six sessions focused on content creation, social commerce strategies, and the effective use of TikTok Shop to market and sell beauty products.
L'Oréal has launched the Big Bang Beauty Tech Innovation Program in the South Asia Pacific, Middle East, and North Africa (SAPMENA) area, which includes Singapore. This open innovation challenge, a key initiative for the beauty industry, allows businesses to develop their discoveries in a commercial...
