Kuala Lumpur, Malaysia – Digital marketing agency Lion & Lion has announced the appointment of Wai Sim Liew as the new business director for its Malaysian operations. Said appointment aims to reinforce the agency’s growth in the market.
Through her new role, she will be responsible for overseeing the client service department to further build on the agency’s dedication towards helping ambitious brands unlock growth.
Furthermore, she will be also taking a focused look at strengthening how the agency delivers work for its clients, while ensuring that creativity and sound strategy remains at the core of all activities.
Wai Sim brings with her 14 years of experience in the communications, advertising and media industries. Prior to joining Lion & Lion, she built her career in other agencies such as Publicis, Leo Burnett, BBDO/Proximity and most recently, Ogilvy, where she was a client service director.
“Having worked with Lion & Lion in the past and seeing them shine in their expertise on the digital front is super inspiring. I am thrilled to be joining this dynamic team bursting with their own individual talents and looking forward to working closely with every one of them to deliver business-orientated impact for our clients,” she said, regarding her appointment.
She will be reporting to Jeppe Carlsen, managing director at Lion & Lion Malaysia.
“We are excited to welcome Wai Sim to our senior management team, where she can apply her breadth of experience supporting clients from a wide range of industries. Our agency has experienced strong growth recently, particularly in accounts that have a regional scope and we intend to continue this momentum. Her entrepreneurial spirit and ability to deliver impactful results will be invaluable as we further improve our positive business growth and product offerings,” Carlsen stated.
Recently, the agency has been appointed by beverage company Carlsberg Malaysia to handle the social media account of their wheat beer product 1664 Blanc. Separately, the Singaporean arm of the agency has been appointed by Kodak to handle its global social communications, and the Indonesian arm of the agency being appointed once again by cosmetics company L’Oreal to handle its extended remit in Indonesia.
