Leverate Group appoints Monica Hynds as managing director for Singapore

Singapore – Independent full-service agency Leverate Group is proud to announce the appointment of Monica Hynds as its managing director for Singapore.

In her new role, Hynds will focus on strengthening and growing the full range of Leverate Group’s services, including all-round media services, creative brand communication, and martech.

Prior to joining Leverate Group Singapore, Hynds took on the role of general manager at DDB Group Singapore and, before that, regional director APAC of Hogarth Worldwide. She was also previously at BBDO Singapore as managing director and held the position of head of agency at Spark 44 for Jaguar Land Rover APAC between 2017 and 2020.

A seasoned brand and business professional, Hynds worked with several leading global agency networks such as We Are Social, Ogilvy & Mather, and J. Walter Thompson. With over 20 years of industry experience, she is well-equipped to guide Leverate Group on its journey toward becoming an industry leader that serves clients with global expertise, executed locally.

Speaking on her own appointment, Hynds said, “Singapore is a strategic hub for Leverate group, our clients, and our partners. We are here for one reason only: To fuel and elevate our clients’ business growth with our holistic capabilities under one house. I look forward to speaking to all our clients very soon!”

Meanwhile, Marlina Lim, CEO of Leverate Group, commented, “We believe in Monica’s leadership and her ability to not just build brands for our clients, but also transform their businesses. I am excited to extend Leverate’s excellent and game-changing work across the region with Monica.”