Kuala Lumpur, Malaysia – Lemma, an independent SSP for DOOH, has appointed Reuben Lee as its director of sales and partnerships for its Malaysia office. In his new role, Reuben will be responsible for driving growth and strengthening partnerships with stakeholders including – advertisers, agencies and DOOH screen owners.
Until now Lemma has been working with over 30 clients and vendors in Malaysia from its India office.
Reporting into Gulab Patil, founder and CEO at Lemma as well Mayuresh Padhke, co-founder at Lemma, Reuben will use his extensive regional experience in expanding the digital OOH ecosystem in Malaysia as well as strengthening Lemma’s client base in this region.
Reuben joins Lemma from OMD Malaysia where he was the group business and growth director, responsible for client retention and new business development.
On his appointment, he said, “I am really excited to be joining Lemma, which not only has a compelling digital OOH offering but also witnessing a strong momentum in the region. I am looking forward to working with Lemma’s leadership team to drive digital transformation in the OOH space in Malaysia and beyond.”
Meanwhile, Padhke commented, “Rueben Lee brings impressive regional experience to the team and has successfully supported many brands with their digital media needs. Undoubtedly, he would be a key contributor in driving business for us, as we continue to expand across the Southeast Asia region, with a sharp focus on Malaysia.”
As the demand for the company’s programmatic DOOH solutions increases in Southeast Asia Lemma has been investing in strategic expansion in four key markets including Singapore, Malaysia, Indonesia and Thailand. Earlier this year, the company had hired Swapnil Sambhus as the country head for Indonesia.
