Tag: SSP
ConteX offers buyers contract-free contextual targeting capabilities, enabling advertisers to leverage premium data partners and easily deploy the solutions that work best for their region without going partner-by-partner to strike deals.
Moving Walls, the out-of-home (OOH) media enterprise software provider, has announced its partnership with Place Exchange, a programmatic OOH media supply side platform (SSP), to provide businesses with seamless access to a vast network of digital OOH inventory.
Through the partnership, it allows both companies to have an open and fair play auction regardless of which firm’s mediation layer is used, and lowers the operational burden for media owners while facilitating advertiser access to OOH inventory.
In his new role, Reuben will be responsible for driving growth and strengthening partnerships with stakeholders including - advertisers, agencies and DOOH screen owners.
Puneet Biyani has been named company president of Lemma in order to expand the company's global footprint.
Lemma SSP will also provide 3rd party validation through standard DSP integration with the likes of MediaMath and Yahoo.
Through its adtech platforms, Xandr will be helping Microsoft in the supply- and demand-side of its media inventory.
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