Greenpark appoints Caloy Sambrano as Managing Director for APAC

Singapore – Greenpark, a global digital content agency, has appointed Caloy Sambrano as Managing Director, APAC, as the company accelerates its regional growth agenda and strengthens its position in AI-driven discovery.

Sambrano steps into the newly configured role and will report to Sven Lung, CEO of Greenpark. He will oversee the company’s APAC client portfolio and lead the region’s new business and growth agenda around AI discoverability, creator intelligence and in-sourcing.

He joins Greenpark from Ogilvy Philippines, where he served as Managing Director. Sambrano previously held positions at Grey Philippines, Dentsu JaymeSyfu and BBDO China, and has won multiple awards for creativity and effectiveness throughout his career, including the Philippines’ first-ever Cannes Lions Grand Prix.

Chris Pearce, Group Managing Director at Greenpark, said, “We are absolutely delighted to welcome Caloy to Greenpark as Managing Director for APAC. He brings extensive agency experience and deep market knowledge at a pivotal moment for our business. As demand for AI-led discovery continues to grow, he will play a key role in accelerating our ambitions across the region and helping clients stay ahead of a rapidly evolving digital landscape.”

Sambrano said, “I’ve spent my career helping brands tell stories that shape culture. What excites me about Greenpark is the opportunity to now help brands succeed in a new era of AI-powered discovery. The region is moving quickly, and I’m looking forward to working with our clients and teams to help them stay ahead.”

The appointment comes as Greenpark continues its international growth, with brands across APAC increasingly looking to optimise their visibility across AI-powered search and discovery platforms, driving growing demand for specialist expertise in AI-led content strategies.