Singapore – E-commerce platform Lazada has launched an activation in Singapore that turns everyday items into fashion statements in collaboration with BLKJ Havas.
Partnering with brands, Lazada’s activation saw influencers flaunting unique styles with Orchard Road as their runway.
The activation is part of Lazada’s ‘Always the Better Price’ campaign, highlighting its mission of offering competitive prices from daily necessities to fashion.
While underscoring its commitment to ‘Lowest Price Guarantee’ for consumers, it also aims to enable customers to shop with pride in the deals they receive.
The launch of the activation in Singapore is part of a series of roll-outs planned across Southeast Asia. Apart from Singapore, a localised version of the activation has been released in the Philippines and will be launched in Indonesia, Malaysia, and Thailand this January.
“We’re thrilled to have brought this bold and fun campaign to life, showcasing how better prices can turn any purchase into a reason to celebrate and share. By working with Lazada to make the work ‘un-advertising,’ we’ve successfully captured attention in a truly unique way,” Rowena Bhagchandani, chief executive officer and co-founder of BLKJ Havas commented.
“Our customers already rely on us for their daily needs, but with Always the Better Price, we’re going a step further,” Marcus Chew, chief marketing officer of Lazada Group, said.
“This campaign reinforces our commitment to better prices through our Lowest Price Guarantee, while showing showcasing our diverse categories offerings. From everyday essentials to stylish fashion pieces, we’re giving shoppers more ways to look good, feel confident, and flaunt their smart choices without breaking the bank,” Chew added.
