Singapore – E-commerce platform Lazada has launched its latest ‘12.12 All Out Sale’ campaign with DO.ASIA, highlighting remarkable shopping deals for customers.
With the upcoming double-digit sale day on December 12, Lazada delves into consumers’ behaviour of comparing prices in its new campaign.
The campaign aims to position Lazada as the e-commerce platform of choice for online shopping through its all-out sale offerings. It reflects Lazada’s commitment to fun shopping experiences for its customers.
Designed for Lazada’s key markets, the campaign has been rolled out in Singapore, Malaysia, Vietnam, Indonesia, Thailand, and the Philippines. It aims to engage consumers through traditional and digital media along with other activations.
Beer Poonnotok, founding partner and executive creative director at DO.ASIA, commented, “It’s a fun way to nudge people to switch to something better. The ‘12.12 All Out Sale’ highlights Lazada’s unbeatable deals and smarter choices, much like the Evil Queen’s jealousy over Snow White’s newfound beauty—except here, the beauty lies in smarter shopping and better deals.”
“It was a pleasure working with such a lovely, respectful, collaborative team. And most importantly, we’re super proud of the work. It’s loud, brash and VERY Lazada,” Matthew Collier, managing director of DO.ASIA, said.
Marcus Chew, chief marketing officer of Lazada Group, said, “This 12.12, Lazada is excited to bring joy to our consumers with a vibrant, fun, and fresh creative experience developed in partnership with DO. Celebrating those who’ve switched to the better sale, this concept goes beyond the video, seamlessly integrating across digital, social media, and offline activations. Executed across all six countries with local nuances, this campaign’s success is a testament to our strong collaboration in crafting the right creative idea.”
