Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Platforms Featured Southeast Asia
No posts found

Large chunk of Peninsular Malaysians still listen to radio weekly

by Teddy Cambosa

-

December 21, 2022

Large chunk of Peninsular Malaysians still listen to radio weekly

Kuala Lumpur, Malaysia – Around 97% of Malaysians living in Peninsula Malaysia still listen to radio, averaging to 21,573,000 radio listeners every week. This was according to the latest data from data intelligence company Growth from Knowledge (GfK) in partnership with Commercial Radio Malaysia (CRM).

The data reveals that there are 6,694,000 listeners in a week amongst people aged 25 to 39 years old. It indicated an increase of 123,000 listeners as compared to the previous wave.

Moreover, the data notes that the highest radio listening location is in cars with 15,104,000 weekly listeners, followed closely by 14,755,000 of home listeners in a week. Workplace listeners accounted for 2,004,000 of weekly listeners.

Among the key languages in Malaysia, Bahasa Malaysia stations are the most popular with 14,047,000 listeners every week. They are trailed by the Chinese stations with 4,949,000 listeners, followed by English stations at 4,320,000 listeners and Tamil stations at 1,831,000 listeners.

In terms of scheduling, the study also showed that the weekday breakfast shows (Monday to Friday, 6 am to 10 am) continue to be a hit attracting 15,378,000 listeners every week, while the weekday drive time shows (Monday to Friday, 4 pm to 8 pm) trailing closely behind, reaching 14,954,000 listeners in a week.

Loy Ekzan, vice president at Commercial Radio Malaysia, said, “As the country opens up, radio listening has come back stronger than ever. Its accessibility to drive a mass pool of listeners to on-ground events, radio broadcasters’ websites, mobile apps and social media pages has allowed it to grow and has proven itself to be quite a resilient medium. With a wide reach and immediate delivery, it is an effective medium for advertisers to get their message in front of across to their target consumers.”

Meanwhile, June Pang, media measurement lead for Malaysia at GfK, commented, “The Radio Audience Measurement Study conducted by GfK reveals that radio remains an influential and strong medium in Malaysia. With more people listening to the radio in the morning, it is evident that people across all age groups choose radio for their daily dose of music, relaxation and news updates during their commute to school and work.”

Related Tags Malaysia Survey Radio Radio measurement Commercial Radio Malaysia GfK
Share this article

Related Articles

View All
airasia Super App, Astro Radio launch digital radio station ‘RedRadio’
Platforms Featured Southeast Asia
airasia Super App, Astro Radio launch digital radio station ‘RedRadio’
April 19, 2022
By Teddy Cambosa
ARN new planning tool
Marketing Featured ANZ
Australian Radio Network’s new tool to enable advertisers reach listeners at most responsive time of the day
October 28, 2021
By Jean Cabico
Media-Prima-Audio-Brand-Revamp-Malaysia
Platforms Featured Southeast Asia
Media Prima’s radio platform undergoes major brand, business revamp
August 5, 2021
By Teddy Cambosa
Radio-Ad-Revenue-Australia-CRA-Deloitte-Study
Platforms Featured ANZ
Ad revenue across Aussie metro radio stations jumped by 73% last May
June 16, 2021
By Teddy Cambosa
TikTok-Australia-iHeartRadio-Partnership-Digital-Radio-Station
Platforms Featured ANZ
TikTok launches Australia-exclusive digital radio station with iHeartRadio
April 27, 2021
By Teddy Cambosa
Kantar-Kapisanan-Ng-Mga-Brodkaster-ng-Pilipinas-KBP-Radio-Measurement-Tool
Technology Featured Southeast Asia
PH’s KBP taps Kantar for radio audience measurement
April 26, 2021
By Teddy Cambosa
No posts found

Featured Articles

View All
What’s NEXT 2023: Marketing in Asia Pacific hybrid conference launches, announces its first 11 confirmed speakers
Main Feature Marketing APAC
What’s NEXT 2023: Marketing in Asia Pacific hybrid conference launches, announces its first 11 confirmed speakers
December 13, 2022
By Teddy Cambosa
MARKETECH APAC tackles ‘What’s NEXT’ in influencer marketing in latest industry discussion
Main Feature Marketing Partners APAC
MARKETECH APAC tackles ‘What’s NEXT’ in influencer marketing in latest industry discussion 
November 22, 2022
By MARKETECH APAC
WN series Launch Feature Image
Main Feature Marketing APAC
MARKETECH APAC launches thought leadership series under future-oriented industry series, What's NEXT 2023
November 18, 2022
By Maureen Basa
MARKETECH APAC to help brands future-proof their marketing strategies in the metaverse with upcoming webinar this November
Main Feature Marketing Partners APAC
MARKETECH APAC to help brands future-proof their marketing strategies in the metaverse with upcoming webinar this November
October 31, 2022
By MARKETECH APAC
MARKETECH APAC’s Empowered Women returns with a conference and awards ceremony
Main Feature Platforms APAC
MARKETECH APAC’s Empowered Women returns with a conference and awards ceremony
October 12, 2022
By Joven Barcenas
MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
Main Feature Marketing APAC
MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
August 30, 2022
By Joven Barcenas
No posts found

Most Recent Articles

KFC Thailand teams up with Butterbear to debut Nong Noey as new brand figure
KFC Thailand teams up with Butterbear to debut Nong Noey as new brand figure
June 2, 2025
Fatima Baduria
No posts found
Blue launches new brand campaign to simplify insurance with humor and digital ease
June 2, 2025
Aliza Carmona
Tilt appoints Subbaraju Alluri as chief executive officer for SEA
June 2, 2025
Teddy Cambosa
1880 Hong Kong shutters operations just seven months after opening, citing cash flow issues
June 2, 2025
Aliza Carmona
AirAsia MOVE faces cease and desist order from Philippines’ CAB over fare violations
June 2, 2025
Fatima Baduria
Petal Ads, Tourism Malaysia enhance strategic partnership to boost MY tourism offerings for Chinese market
June 2, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin