India – Brand specialist Landor has led the brand transformation of pharmaceutical company Invengene, reflecting how it accelerates the pharmaceutical industry’s growth.
Invengene’s brand transformation involves a brand positioning, voice and visual identity that injects the brand’s ambition amidst the competitive market. Additionally, its logo reflects the brand’s commitment to precision and innovation.
As part of the collaboration, Invengene introduced ‘CalMarks,’ a signature element that encapsulates the brand’s reliability. The three Ns in the Invengene name symbolize its dedication to innovation, quality, and customer satisfaction.
“The injectables industry is complex, which often hampers both effective healthcare and category advancement. There was an opportunity for Invengene to step in to solve this jigsaw. Fuelled by Landor’s strategic vision and creative expertise, our new vision-driven identity showcases precision and reliability in every solution making us poised to lead the way in revolutionizing the injectables market. Our partnership with Landor exemplifies a synergistic collaboration driving innovation in the pharmaceutical landscape,” Invengene’s founders said.
Ronita Mukerjee, executive director of client services, at Landor India, said, “Through a purpose-driven brand positioning and a unique brand identity; we were able to help Invengene stand out and stand for something in a very cluttered category. We are proud to have played a role in elevating Invengene as a dynamic growth catalyst in the injectables space.”
