Thailand – KFC commemorated the ‘KFC celebrated Colonel’s 9.9 Birthday’ by launching a ‘Billion Heirs’ inheritance giveaway. The event included a tribute to Colonel Sanders’ prospective heir of 2.4 billion Baht. People from all over Thailand flocked to KFC restaurants to claim a piece.
The campaign sparked interest in every community in the pursuit of wealth. The “Billion Heirs” initiative, which promised an opulent 2.4 Billion Baht giveaway, including a Toyota Yaris Car 1.2 Sport and 8 million discount vouchers, ruled billboards, newspapers, television, and online platforms.
Speaking about the campaign, Suhayl Limbada, chief marketing officer of KFC Thailand, said, “The results were astounding. The campaign’s triumph was attributed to its simplicity, increased winning opportunities, and distinctive communication approach. Our KFC customers and fans brought the energy and excitement, making it the biggest lotto marketing campaign in Thailand.”
“KFC Thailand would like to extend a heartfelt thanks to every participant and congratulate all our heirs for helping us make this campaign a resounding success; this is a testament to KFC’s commitment to delivering unmatched exhilaration and joy to customers – and we certainly won’t stop at a Billion,” Limbada added.
Meanwhile, Park Wannasiri, chief creative officer of Wunderman Thompson Thailand, commented, “We tailored the narrative to suit the Thai tradition of fortune-telling and we thought, why not make Colonel Sanders’ 2.4-billion-baht fortune the star of the show. This was an impactful strategy, ultimately allowing all Thais to become ‘Colonel’s heirs’. We created an enjoyable, thrilling experience, granting everyone the right to become ‘Colonel’s heirs’, with a simple and affordable purchase of the KFC menu starting from 99 baht.”
