Bangkok, Thailand – Global fast food restaurant chain KFC partnered with Momo and Friends, a producer of quality dog snacks, to produce the world’s first ‘KFC Bone Tie’ snack in Thailand for International Dog Day.
The campaign is KFC Thailand’s move to promote the dogs’ wellbeing by providing a safer, healthier, and tastier alternative snack made of repurposed KFC chicken bones, reshaped into Colonel’s bow tie.
Chicken bones can be enticing to dogs, but they can puncture the canine’s organs, causing internal damage. Therefore, the fast food restaurant chain is on a mission to reduce the dangers posed by feeding chicken bones to dogs with their new snack alternative that is guaranteed to be ‘paw-lickin good ’.
Together with the release of the new doggie snacks, KFC Thailand also went a step further and organized a field day by giving free ‘KFC Bone Tie’ snacks to customers that visited select restaurants or participated in their online activities.
KFC branches located in pet-friendly malls across Thailand can also participate in the movement to recycle fresh chicken bones. This is the restaurant’s attempt to upcycle food waste and ultimately keep producing the ‘KFC Bone Tie’ snack, which is also marketed as an evergreen treat for dogs.
The ‘KFC Bone Tie’ initiative received positive feedback, catching the attention of many dogfluencers who joined the movement, alongside thousands of adorable photos of dogs and their owners enjoying the snack.
KFC Thailand thanks all dog lovers who supported the movement and encourages all dog owners to continue to follow a safe and healthy diet for their pets.
Suhayl Limbada, chief marketing officer at KFC Thailand, said, “As the leading fried chicken brand that makes everyone’s mouth water, we may have tempted many people to give their dogs chicken bones. This International Dog Day, we went to market determined to raise awareness on the harmful effects of giving cooked chicken bones to dogs, and to replace this instead with the world’s first dog snack – made with love from our KFC chicken bones!”
Also commenting on the campaign, Park Wannasiri, chief creative officer at Wunderman Thompson Thailand, said, “We’ve added the magic touch to KFC’s brand identity by shaping the snack into a bow tie, making it cute and distinctive, exactly as the Colonel likes it. We teamed up with Gluta Story, a content creator with a famous gang of dogs who adorably helped us communicate this campaign with a film that made everyone watch until the end.”
