Singapore – Creator marketing platform Fabulate has appointed former Meta, Disney and Yahoo executive Jon Kee as Commercial Director for Southeast Asia, Japan and South Korea, a newly created role aimed at supporting the company’s continued expansion across APAC.
Based in Singapore, Kee will oversee Fabulate’s commercial operations across Southeast Asia, Japan and South Korea, leading client, platform and agency partnerships across the region.
He joins the company with more than two decades of experience across the media, technology and entertainment sectors, having held senior leadership roles focused on commercial strategy, partnerships, digital transformation and brand marketing.
Prior to joining Fabulate, Kee held leadership positions at Meta, Yahoo and The Walt Disney Company. At Meta, he helped develop strategic agency partnerships and played a role in establishing the company’s operations in Malaysia. During his time at Disney, he led regional functions spanning brand marketing, partnerships, creative and digital, overseeing teams across Southeast Asia.
Commenting on his appointment, Kee said, “I’m incredibly excited to be joining Fabulate at such a pivotal moment in its growth journey as it takes its footprint across the region to the next level. The creator marketing industry is experiencing such phenomenal growth, yet many brands are still managing fragmented workflows, disconnected data and manual processes that limit scale and efficiency.”
He added, “What excites me most about Fabulate is that it has built a genuinely end-to-end platform that brings together technology, intelligence and creativity in a way that the market has been demanding for years. The company’s investment in AI, automation and measurement is helping solve some of the biggest challenges facing marketers today while creating new opportunities for brands, agencies and creators alike.”
The appointment comes as Fabulate continues to expand its presence across APAC. The company currently operates in Australia, Singapore, Malaysia, the Philippines, Vietnam, Thailand, Indonesia, South Korea and Japan.
According to Fabulate, the creation of the regional commercial director role reflects the company’s growth across APAC and its focus on strengthening partnerships in key creator marketing markets.
“The opportunity across Southeast Asia, Japan and South Korea is enormous, and I look forward to working with our clients, agency partners and platform partners to help shape the future of creator-led marketing across the region,” Kee said.
Over the past two years, Fabulate has expanded its regional operations, established its Singapore presence and launched its AI-powered SparQ product suite. The company has also been recognised by industry organisations including MARKETECH APAC for its influencer marketing technology offerings.
“Jon is one of the most respected commercial leaders in the region and brings an extraordinary combination of platform expertise, commercial acumen and brand-building experience,” said Ben Gunn, Chief Revenue Officer at Fabulate. “Having held leadership roles across companies such as Meta, Disney, and Yahoo, he has a rare understanding of how technology, media, content and partnerships come together to drive business outcomes.
Gunn continued, “As creator marketing continues to mature into one of the most important channels in the marketing mix, having someone of Jon’s calibre join the business is a landmark moment for Fabulate. His experience scaling businesses, building strategic partnerships and leading high-performing teams makes him the ideal person to lead our next phase of growth across Southeast Asia, Japan and South Korea.”
