Singapore – Fabulate has integrated TikTok’s Symphony suite of generative AI tools directly into its platform, becoming the first influencer marketing platform globally to offer the technology natively within campaign workflows.
The collaboration with TikTok embeds Symphony’s AI dubbing tool, video generator, and digital avatars into Fabulate’s end-to-end influencer marketing system.
Marketers and creators can now access generative AI capabilities without leaving the platform, enabling faster production of culturally relevant content at scale.
The integration allows brands to adapt messaging for different markets, experiment with creative formats, and streamline production without adding operational complexity. As new Symphony API features are released, Fabulate clients will gain early access.
Nathan Powell, chief strategy officer at Fabulate, said, “TikTok Symphony is a leap forward for creator marketing. By bringing this capability into Fabulate, we’re giving brands and creators the ability to co-create with AI inside the same workflow they already use every day. It’s about making creativity smarter, faster, and more impactful.”
Andy Yang, global head of creative & brand products at TikTok, said, “At TikTok, creative is the lifeblood of our platform. We’re constantly thinking of new ways to make it easier for brands to scale their creative quality and quantity. TikTok’s creative partners are a powerful resource—bringing expert strategy, from managing creators to producing high-quality content to help brands further connect their communities on TikTok.”
Key features available through the integration include licensed digital avatars capable of generating human-like content across gestures, expressions, languages, and demographics; an AI dubbing tool delivering translations in more than 15 languages; and a video generator that transforms product detail page URLs into platform-optimised videos.
The announcement follows Fabulate’s launch of SparQ 2.0, its agentic AI suite comprising Lens, Compliance Check, Echo, Quality Control, and Scout.
