Melbourne, Australia – Retail media technology company Zitcha has appointed Phil Bonanno as APAC commercial director, as the business looks to accelerate its growth across the region.
Based at the company’s Melbourne headquarters, Bonanno will be responsible for driving revenue growth across Asia Pacific. His remit includes supporting retailers and brands seeking more measurable, data-led retail media outcomes and contributing to Zitcha’s broader commercial strategy.
Bonanno joins Zitcha after more than 11 years at Meta, where he most recently served as client partner. In that role, he developed insight-led strategies and business plans aimed at enhancing retail marketing return on investment across Facebook and its advertising ecosystem. He worked with major clients and agency partners on audience mapping, creative asset development and performance analysis to improve business outcomes.
He has also built retail experience across store operations, regional leadership, analytics consulting and media strategy. In addition, Bonanno serves as an advisor to Retail Cities, a global retail data and insights consultancy focused on fast-growth markets and industries.
Commenting on his appointment, Bonanno said: “Retail has been the through line of my career and I have worked closely with the Zitcha team since before its launch, supporting early partnerships and seeing first-hand how the platform was built to solve real retail challenges. I’ve known and worked alongside Troy (Townsend, Zitcha Group CEO) and Jack Byrne for years, and I’ve always admired their clarity of vision and the culture they create. Joining Zitcha feels like a full-circle moment and an opportunity to help retailers and brands unlock more value from retail media across APAC.”
Jack Byrne, co-founder and APAC CEO at Zitcha, said: “Phil brings a rare combination of retail operational knowledge, media expertise and strategic commercial acumen to both Zitcha, our customers, our partners and finally our prospects unlock long-term retail media value. We’re excited to have someone of his experience choose to join Zitcha as we navigate the next phase of growth, and can’t wait to see him continue the momentum seen since inception in the APAC region”
The appointment follows last week’s announcement of Steve Biddle as chief commercial officer at Zitcha. Bonanno previously worked alongside Biddle at Meta, where Biddle led retail media network strategy and solutions.
