Singapore – Direct-to-consumer streaming platform HBO Max has named Jason Monteiro as its newest general manager for Southeast Asia, Hong Kong, and Taiwan. Through the new role, Monteiro will be responsible for the day-to-day operations of WarnerMedia’s direct-to-consumer business, leading content experience, brand, marketing, subscriber management, digital partnerships and data analytics.
He will be temporarily reporting to Johannes Larcher, head of HBO Max International, until a new managing director for the broader INSEAK region (India, Southeast Asia and Korea) is appointed.
With extensive OTT leadership experience across Asia-Pacific and the Middle East, Monteiro will also oversee the existing HBO GO streaming service and the eventual launch of HBO Max in the region, building and leading a team of cross-functional executives to maximize the streamer’s success.
Prior to joining HBO Max, he was the director of AVOD at Shahid, a leading Arabic content streaming platform. Prior to Shahid, he was the general manager of Indonesia and Malaysia for iflix, and he also ran marketing as the company’s chief marketing officer. He has also held leadership roles at a number of telecommunications companies across Southeast Asia and the Middle East, as well as in Australia and New Zealand.
Speaking about his appointment, he said, “I could not be more excited to be joining this amazing organization and in particular to lead the charge for HBO Max. It’s going to be such a thrill to work with the people across WarnerMedia to bring the likes of ‘Game of Thrones,’ ‘Harry Potter,’ DC, Warner Bros., HBO favorites, new Max Originals and many more, to the viewers in Southeast Asia.”
Meanwhile, Larcher commented, “Jason arrives at HBO Max with a proven track record of building and growing subscription services across Asia and other important global markets. He’s a passionate leader known for building and inspiring high-performing teams, and I’m eager to see his leadership in action as he steps into his new role today.”