Singapore – As the company aims to expand its streaming services across new markets in Asia, subscription video on demand (VOD) streaming service HBO Max has announced the appointment of Amit Malhotra as HBO Max’s managing director for Southeast Asia and India.
He will immediately assume responsibility for the management of HBO GO, WarnerMedia’s existing OTT streaming service available in eight territories across Southeast Asia. In the future, he will spearhead the introduction of HBO Max in these territories and will lead WarnerMedia’s exploration of future opportunities to launch the streaming platform in additional markets, as well as a potential future launch in India.
Under Malhotra’s leadership, WarnerMedia expects to launch HBO Max in Hong Kong, Indonesia, Malaysia, the Philippines, and in Singapore, Taiwan, Thailand, and Vietnam in the future, including an expanded content offering for the entire family and a premium new platform that would be hosted on HBO Max’s tech stack, providing a more stable and consistent streaming experience than HBO GO.
Prior to his new role, Malhotra most recently served as regional lead for Disney+ in Southeast Asia, where he was responsible for overseeing the launch and operations of Disney’s streaming services in the region, including Disney+, Disney+ Hotstar and Hotstar. He also led the content sales and distribution division as part of The Walt Disney Company’s Direct-to Consumer & International (DTCI) business in South APAC and Middle East.
Speaking about his appointment, he said, “I am delighted to be part of the incredible team at WarnerMedia in Asia as we look at bringing HBO Max to this region. WarnerMedia’s brands including DC Universe, HBO and Cartoon Network are extremely popular with passionate fans and audiences across this region. With a focus on consumers our goal will be to bring all of these brands and content together in an exciting new world class streaming experience as we move into the future with HBO Max.”
He will report to Johannes Larcher, head of HBO Max International, who commented that with their upcoming launch across Latin America on 29 June and plans for Europe in the future, they turned their sights toward Asia, where they have an incredible opportunity to bring HBO Max to millions of new fans who are just as excited about streaming as their audiences in the United States.
“Amit’s experience launching streaming services in both mature and emerging markets across Southeast Asia and the surrounding region make him the ideal leader to plan and oversee the rollout of HBO Max and its expanded content offering and platform experience,” Larcher said.
The HBO Max team in Southeast Asia will build on the partnership with Clement Schwebig, managing director for India, Southeast Asia, and Korea at WarnerMedia, and members of his team including Magdalene Ew, head of content at HBO Asia; Yasmin Zahid, head of distribution at HBO Asia, as well as Leslie Lee, head of kids for APAC at HBO, in a collaboration that’s pivotal to the success of HBO GO and HBO Max in the region.