Sydney, Australia – IPG Mediabrands Australia has announced the appointment of Harry Preston as the new managing director of MBCS Australia.
Preston will be taking over from Olivia Warren, who has been promoted to Global Managing Director of Traverse32, IPG’s independent development and production studio based in New York.
Having previously held leadership roles within the IPG network, Preston brings over two decades of experience in the media and technology industry. Currently, he is the national general manager of Hogarth.
“It’s always gratifying to see our home-grown talent being tapped on the shoulder to take on global roles. Olivia was the driving force behind establishing the MBCS brand in Australia on the back of several incredibly successful client campaigns. We know that she will continue that forward trajectory at Traverse32,” Mark Coad, chief executive officer at IPG Mediabrands Australia, said.
“We are very excited to appoint Harry Preston as the new Managing Director of MBCS Australia. With his passion and expertise for driving brand commerce, Harry is perfectly positioned to lead our efforts in creating breakthrough experiences for our clients, connecting brands with consumers in meaningful ways,” Coad added.
Preston commented, “I am honored to take on the role of Managing Director at MBCS Australia. Some of the fondest memories of my career were spent at IPG Mediabrands so I’m excited to return and build on the amazing legacy Olivia leaves. It’s an exciting time for the business, and a fantastic opportunity to work with such a talented group of people to push the boundaries of what we can achieve in the content space.”
Preston’s position is effective starting Nov. 1.
