Singapore – Consumer insights tool InsightzClub has announced the rollout of its new data discovery tool for its existing insight dashboard, aimed at driving real-time automation of insights discovery.
Through the tool, InsightzClub allows customers to run self-discovery with the accumulated data with an accessible user interface (UI). Traditionally, to obtain cross tabulations involves data processing on statistics which are time-consuming and exhaustive.
The release of the tool comes after the launch of its passive embedded insights technology on its app last December 2020, to gather data behaviorally rather than survey-based data.
“The data discovery tool is a no-code, drag and drop tool aimed to support insights and marketing teams to have the power to explore the data. The addition of the data discovery tool to our real-time dashboard is also part of the end-to-end customer automation stack,” said Padmanabhan Ramaswamy, co-founder of InsightzClub.