Sydney, Australia – Media agency Initiative has announced the promotion of Ryan Haeusler to the newly created role of national head of communications design and Emma Greenhalgh to Sydney head of communications design.
The leadership promotions come as the media agency seeks to elevate its planning offerings for its clients.
Haeusler joined Initiative in 2015 and previously held the position of Sydney head of communications design. In his new role, he brings with him years of experience, including that of spearheading the LEGO account that has been recognised for its quality and innovative media planning in the ANZ marketplace.
Haeusler is also known for his innate ability to lead his team to consistently deliver idea-led, culturally empowered ecosystems that drive effectiveness, which is evident in the projects he has worked on before.
Meanwhile, Greenhalgh, in her appointment, will step in to take Haeusler’s former role as Sydney head of communications design. Prior to her role, she served as the communication design director for IAG.
Greenhalgh strongly advocates for industry causes and has been instrumental in leading planning for NFP “WhatAbility”, a disability support service that specialises in community service.
Both promotions are effective immediately, and Greenhalgh will be reporting directly to Haeusler. The latter will also report directly to the chief strategy and product officer, Chris Colter.
In these new appointments, Colter shared that he couldn’t be prouder to recognise the talents of two of the agency’s most outstanding team members and expand their remit further across the agency and their clients.
He said, “Ryan and Emma are two fiercely intelligent, collaborative, and creative craft leaders and have been the driving force behind a lot of Initiative’s success and the success of our clients. They have a proven track record in making the impossible possible, in architecting some of the most integrated, innovative, and, most importantly, effective work for our clients, and in designing new planning solutions that keep us on top of our game. I can’t wait to see them create the next era of Initiative.”
Meanwhile, on his promotion, Haeusler said, “I’m thrilled to be extending my remit into the Melbourne and Perth markets and to get access to all the amazing people and clients that come with it. Initiative has always put a major focus on strategic media planning as a craft, so I’m super excited to see what Emma and I can build (and break) to make it even better.”
Greenhalgh also added, “Initiative’s culture encourages high achievers to aim for the top, and I love the fast-paced environment. Ryan’s shoes are big ones to fill, but I am confident I can bring new perspectives to the role and continue to help our clients stay ahead of their competitors via an enhanced comms design offering and thought leadership.”
