India – Pacific Tagore Garden, the mall under the Pacific brand in New Delhi, India, has awarded its digital advertising and print mandate to digital marketing agency RepIndia.
Pacific Tagore Garden deems to be one of the most luxurious shopping, dining, and entertainment hubs in the country. It offers its patrons more than 250 luxury brands in the mall with the latest fashion apparel.
Through the new partnership, Pacific Tagore Garden will be counting on RepIndia’s creative expertise to multiply its brand-building efforts, adding a dimension of flair to the brand’s social media, as well as offline media strategies, with its nuanced understanding and experience of the shopping and digital landscape.
RepIndia said that the partnership is another opportunity for the agency to bolster its repertoire of retail and entertainment brands – a segment in which the agency has built a solid reputation over the years.
Abhishek Bansal, Pacific Malls’ executive director, commented that they are delighted to join forces with the dynamic and experienced team at RepIndia for the digital mandate.
“Their innate understanding of retail and consumer behavior is impressive, and we cannot wait to see what they have in store for the Pacific brand. Digital, especially, is vital to our efforts towards enhancing customer relationships and driving the brand story forward.”
Meanwhile, RepIndia’s Vice President for Client Strategy, Ashish Manchanda, said that they are thrilled to have found a complete vision match with Pacific Tagore Garden, and are excited to begin the journey as their 360-degree brand-building partners.
“Now, it’s up to us to ensure that the brand leverages this paradigm shift with clutter-breaking creative and strategic forces – something that we are very confident about,” said Manchanda.
