India – Media and entertainment company Connekkt Media has acquired Mob Scene, a Hollywood marketing agency known for its work on major blockbuster campaigns, as part of its international expansion.
With this acquisition, Connekkt Media expands its presence in the global media and entertainment industry, adding to its existing operations in Los Angeles, Mumbai, Dubai, and Delhi NCR. It also marks the company’s entry into the U.S. and North American markets.
Greg Bedrosian and Mohit Pareek of global tech investment bank Drake Star managed the deal on behalf of Mob Scene.
Tom Grane, co-founder & CEO of Mob Scene, shared, “Joining forces with Connekkt Media marks an exciting new chapter for Mob Scene. Their cutting-edge media technology and deep understanding of global entertainment align perfectly with our creative vision. This partnership will allow us to push the boundaries of storytelling, expand our reach into dynamic new markets, and continue delivering innovative, emotionally compelling campaigns that resonate with audiences worldwide.”
A known creative force for nearly two decades, Mob Scene has worked on the marketing campaigns for major Hollywood films and series, including Avatar, Dune, Barbie, Jurassic World, The Last of Us, Puss in Boots, The Marvelous Mrs. Maisel, and A Complete Unknown. The agency has also contributed to campaigns for franchises such as Fast & Furious, Stranger Things, Kung Fu Panda, and Minions.
Highlighting the importance of the acquisition, Varun Mathur, co-founder of Connekkt Media, said, “Mob Scene is the gold standard in Hollywood film marketing, and we are beyond thrilled to join forces with them to bring their creative marketing capability to partners across the UK, Europe, the Middle East, India, and the rest of Asia.”
Mathur continued, “As a global media company with its origin in India, this acquisition marks a strategic expansion for us into the US and the rest of North America. With the unique combination of Mob Scene’s industry-leading creative marketing capability and our class-leading technology, we will be able to deliver outstanding value to our clients and consumers by driving targeted and measurable marketing impact across mediums, geographies, and formats.”
