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This holiday, Indians to buy online if with discounts, easy returns: study

Indian consumers

India – With the festive season already kicking off, shoppers are getting geared up for their holiday spend. In India, consumers have revealed that during this time, they are more likely to buy a product online when it is discounted and have an easy return policy, according to a study by global marketing company OMG and international research group YouGov.

The two came out as the top priorities for online shoppers in India, coming after good quality of products, which inevitably reigns their purchase specifications. On-time delivery is also a top priority for majority, or 32%, of consumers. Meanwhile, about the same percentage, 20%, is reflected across those who stated the following factors in their holiday purchases: products being in a single place, authenticity of products, brands that are homegrown, flexible payment options, and e-commerce that have varied brands. About 9% of consumers, on the other hand, stated ease of navigation among e-commerce as a priority. 

The study also probed into the kind of products Indian consumers are buying the most online. Food essentials came out with the highest percentage of consumer intent. Groceries and health food drinks for children led the list. Indian shoppers were also shown to depend on e-commerce when looking for household entertainment products.

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