Tag: Consumer Insights
Singapore – In APAC, more than half (51%) of consumers now recognise “AI slop” in social media feeds and brand replies, setting a high bar for content quality and showing little tolerance for lazy automation, according to a report by Klaviyo. About 30% of the APAC population now uses AI several times...
Indonesia – For Ramadan 2026, Indonesian consumers are placing greater emphasis on trust and justified value, spending more selectively and favouring brands that demonstrate empathy, transparency, and meaningful value, according to a new whitepaper by Moonfolks and Havas Moonfolks. According to the whitepaper...
Indonesia – As Ramadan 2026 approaches, a new report from YouGov reveals how consumer habits in Indonesia and Malaysia are expected to shift during the holy month, from daily routines to media consumption and celebrations. Across the five markets surveyed, including Saudi Arabia, Türkiye, and the UAE,...
Singapore – Brands are emerging as key enablers of consumer happiness, as a new report by Collinson International reveals a growing reliance on loyalty rewards and benefits to access unique, life-enhancing experiences. The shift is particularly evident in Asia Pacific, where 81% of respondents said they...
Indonesia – Cheil Indonesia has released a new report offering a deep dive into the mindset of Gen Z in Indonesia, shedding light on how this generation is reshaping the definition of ‘cool’ through authenticity, purpose, and intentional digital behaviour. The report reveals that Indonesian Gen Zs associate...
Indonesia – Shopping app sessions rose 4% globally during Ramadan 2024, but Indonesia saw an 11% surge, reflecting strong engagement and repeat usage, according to a report by Adjust. Ramadan drives a surge in shopping as mobile-first consumers seek deals and Eid gifts. The report also highlights a surge...
Indonesia – Advertising agency Moonfolks has released a new whitepaper revealing how economic pressures are reshaping Ramadan consumer habits in Indonesia, spotlighting frugal spending, local brand support, and community values. The whitepaper examines how Indonesian consumers are navigating financial...
Indonesia – More than half of Glance users in Indonesia plan to increase their shopping budgets this Ramadan, with 50% expecting to spend over Rp 3m and 22% anticipating expenditures exceeding Rp 5m, according to a report by consumer technology company Glance. Glance’s report also found that nearly 58%...
According to the report, the APAC snacking landscape is evolving, driven by demands for convenience, healthier choices, and a curiosity for new options, with 73% of consumers eager to try new brands.
Titled ‘0.0 Reasons Needed,’ Heineken’s latest campaign delivers a clear message: choosing to go alcohol-free shouldn’t require an explanation.
