Tag: Ecommerce
Manila, Philippines – Lazada Philippines is strengthening its support for Filipino micro, small, and medium enterprises (MSMEs) through the relaunch of its LazGrow Together campaign and expanded partnerships with government agencies aimed at accelerating digital business growth. The renewed initiative...
![[Report] Criteo x Ecommerce](https://marketech-apac.com/wp-content/uploads/2026/06/Report-Criteo-x-Ecommerce.jpg)
Singapore – Singapore consumers are setting the pace for the next phase of e-commerce in Asia-Pacific, with relevance, reliability and convenience overtaking novelty as the biggest drivers of online shopping decisions, according to new research from Criteo. Findings from Criteo’s Spark of Discovery...
![[Partnership] OpenAI, Sea](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-OpenAI-Sea-1.jpg)
Singapore – Sea and OpenAI are expanding their strategic partnership, bringing ChatGPT-powered shopping experiences to Shopee users across Southeast Asia and Brazil while equipping sellers with AI tools to grow their businesses. The collaboration marks a significant step in Sea’s ambition to embed...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)
Melbourne, Australia – Australian retail media platform Zitcha has announced a partnership with unified product ranking provider Pentaleap, in a move aimed at helping retailers align advertising decisions with the products most likely to drive sales and profitability. The collaboration seeks to address...
USA – Pinterest has introduced Amazon Storefront linking, enabling creators to connect their Amazon Storefronts directly to their Pinterest accounts and streamline affiliate product recommendations. Once connected, creators’ affiliate information is automatically applied when they tag eligible Amazon...
![[Report] Inside Digital & eCommerce 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Report-Inside-Digital-eCommerce-2026.png)
Australia – Australian retailers are accelerating investments in AI, personalisation and retail media, but many still lack the customer data foundations needed to turn those ambitions into real-time customer experiences, according to new research. The Inside Digital & eCommerce 2026 report from Arktic...
Vietnam – TikTok Shop has launched a new campaign for its 6.6 Birthday Sale, aiming to spotlight and drive greater engagement with its Shop button feature. Created in partnership with independent creative agency The Friday, the campaign is built around the idea “Touch Shop, Fall in Love With Deals”,...
Malaysia – TikTok Shop Mall has rolled out a refreshed visual identity anchored on the elevated “Pocket Mall” brand asset as part of a new design system developed with JUNO to create a more cohesive and recognisable brand presence across its campaigns and platform touchpoints. As part of the refresh,...
![[Partnership] Nestle x Lazada](https://marketech-apac.com/wp-content/uploads/2026/04/Partnership-Nestle-x-Lazada.jpg)
Singapore – Nestlé and Lazada Group are rolling out their Regional Super Brand Day on 23 April 2026 across Malaysia, Singapore, Indonesia, Thailand, and Vietnam, introducing AI-powered features into the shopping experience. Now in its sixth edition, the campaign centres on the theme “A Better Me, In...
Bangkok, Thailand – Lazada has announced a strategic partnership with Michelin to enhance the online tyre purchasing experience across Southeast Asia, combining digital commerce capabilities with mobility expertise. Under the collaboration, the companies will co-invest in a framework designed to simplify...
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