Tag: Holiday shopping

Singapore – This upcoming holiday season, spending amongst Southeast Asian shoppers will be skyrocketing, according to a study conducted by marketing and monetisation technologies provider InMobi, which surveyed 1,000 smartphone users in Indonesia, Singapore and the Philippines.

Data from the study suggests that 60% of respondents said that they will be increasing their budgets for online shopping for the season, which also means that 90% will increase or maintain online shopping budgets when compared to 2022.

On the other hand, the majority (73%) of respondents plan to hybrid shop this holiday season, with mobile being the preferred medium at every phase of the shopper’s journey whether they are online or offline.

Shoppers cite app-only discounts and convenience as the top-two reasons they turn to mobile, with 86% of shoppers in Southeast Asia using mobile for exploring; 81% choosing mobile to make the final purchase; and 63% use mobile to search for products.

The study also identifies three buyer personas, the category explorers (58%) who have decided on products to shop but not brands, the bargain hunters (29%) who seek incentives before they make their purchases, and the brand lovers (13%) who know both the products and the brands they want. 

Interestingly, there is a sharp rise in the number of category explorers compared to the previous year, when only four in ten shoppers used to fall in this category. This means more Southeast Asian shoppers are keeping their eyes open than before as they shortlist which products and brands to choose.

Furthermore, other notable insights from the report show that over half of Southeast Asian consumers showed a tendency to shop on their phones after 4pm, and that single-digit and double-digit shopping festivals are record breakers, showing that they continue to be the most anticipated and popular sale events of the year for Southeast Asia’s shoppers.

Lastly, fashion and accessories, gadgets, and personal care products including cosmetics are items that are most likely to be bought online, whilst items such as jewellery, home appliances, gift packs, and holiday-focused groceries, will likely be browsed or purchased offline.

Talking about the results, Rishi Bedi, managing director, Asia Pacific, at InMobi, said, “Traditionally, Southeast Asia is a region where physical stores have played a prominent role. While our study found that stores are still important for shoppers here, it is exciting for us to note that more consumers are planning to use mobile as well during their shopping journey, and in fact, it is playing a dominant role.”

“With the excitement for the end-of-year shopping festivals and an appetite for exploring brands and products being at an all-time high, it is essential for marketers and retailers to be present effectively throughout Southeast Asia’s shopping journey,” he added.

Singapore –  In order to aid shoppers in sifting through the multitude of items for their holiday haul, Amazon Singapore has launched its holiday gift guide. In a dedicated page within the site, Amazon compiled and laid out a roster of items according to different categories, such as to whom the shopper intends to give the gift to, gifts within a certain price range, and gifts by interests. 

Shoppers are able to view a list of appropriate gifts for men, women, and teens, as well as for kids, babies, and even pets. For those who are price-conscious, Amazon has grouped items that are capped off at S$25, S$50, and S$100. 

Amazon has also enabled it for users to browse items according to their intended purpose this holiday, presenting consolidated selections for decorating, gift wrapping, arranging parties, as well as selections for toys, books, and beauty products.  

Within the holiday shopping page in Amazon, there is also a mounted ‘Holiday Toy Store,’ which houses a curated list of Top 100 Toys and Top 100 Board Games. 

Aside from the guide itself, Amazon has announced its early deals for the featured items. Up until 26 November, shoppers can enjoy from 15% to 50% discount across its product categories – baby products, beauty and health, toys, groceries including wine and spirits, as well as, home and kitchen items, electronics, and pet products. 

In fulfillment of a new partnership, shoppers are also given a chance to help underprivileged children, with Amazon pledging a donation of S$5 with every order above S$50 spent on products purchased from the non-profit organization Children’s Wishing Well’s gift guides. Amazon.sg said it will be donating a minimum of S$10,000 to the organization.

India – With the festive season already kicking off, shoppers are getting geared up for their holiday spend. In India, consumers have revealed that during this time, they are more likely to buy a product online when it is discounted and have an easy return policy, according to a study by global marketing company OMG and international research group YouGov.

The two came out as the top priorities for online shoppers in India, coming after good quality of products, which inevitably reigns their purchase specifications. On-time delivery is also a top priority for majority, or 32%, of consumers. Meanwhile, about the same percentage, 20%, is reflected across those who stated the following factors in their holiday purchases: products being in a single place, authenticity of products, brands that are homegrown, flexible payment options, and e-commerce that have varied brands. About 9% of consumers, on the other hand, stated ease of navigation among e-commerce as a priority. 

The study also probed into the kind of products Indian consumers are buying the most online. Food essentials came out with the highest percentage of consumer intent. Groceries and health food drinks for children led the list. Indian shoppers were also shown to depend on e-commerce when looking for household entertainment products.