Tag: Research
Kuala Lumpur, Malaysia — Malaysia’s wellness market is expanding rapidly, but many brands may be missing the mark as consumers become more intentional about their health and wellbeing choices, according to a wellness research of UM Malaysia, in conjunction with the Global Wellness Day on 13 June. ...
The data showed that MSMEs registered as business entities tend to have a better understanding of financial management systems and business risk planning. This results in a healthier financial score of 60.2, compared to those without an entity, who score 47.4.
Most of the participants report that commercials often cause them to stop playing games. Respondent preferences include wanting in-game advertisements to rotate within a gaming environment or to be seasonal. Some claim that these advertisements don't inspire people to make in-person purchases, while...
In an era of increased uncertainty about the future, "The Futures Less Traveled" urges brands and enterprises to use the opportunity to craft, innovate, and actively pursue the vision of the future they want to see.
According to recent Adobe research, Singaporean brands are attempting to improve operational efficiency through the implementation of technology solutions, with 70% focusing on improving workflow efficiency and 59% implementing generative AI. This is despite the fact that there has been an evident lag...
Moreover, 60% of respondents expect clear and comprehensible information about data usage, emphasising the importance of transparency in building consumer confidence.
Market research company YouGov surveyed 2,067 respondents in Indonesia aged 18 and above, using a questionnaire.
The report revealed key facts around businesses that have chosen to bring some or all of their media in-house, the specific capabilities and tools required in managing media in-house.
Top game developers Ubisoft and Riot Games have recently announced ‘Zero Harm in Comms’, to prevent harmful player interactions.
The new leadership appointees of Ipsos are Hamish Munro as the new CEO for APAC, and Suresh Ramalingam as the new chief client officer for APAC.
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