Tag: Online shopping
Vietnam – TikTok Shop has launched a new campaign for its 6.6 Birthday Sale, aiming to spotlight and drive greater engagement with its Shop button feature. Created in partnership with independent creative agency The Friday, the campaign is built around the idea “Touch Shop, Fall in Love With Deals”,...
The feature is intended to replicate aspects of the in-store fitting experience for customers who prefer to shop from home, combining digital technology with guidance traditionally provided by sales assistants in physical boutiques.
The feature is optimised for categories that require detailed comparison, such as electronics, beauty, home and garden, kitchen appliances, and sports and outdoor gear. For simpler questions—such as finding a price or checking a feature—the standard ChatGPT response remains available.
Singapore – Singaporean online shoppers are increasingly prioritising trust, reliability and meaningful service over price, according to new research. The study by Milieu Insight highlights a shift in consumer behaviour, with 41% of shoppers citing trust in sellers or platforms as a key factor in deciding...
Singapore – Nearly half of global online shoppers frequently abandon their purchases due to poor digital experiences, according to new global research from VML. The report reveals that 45% of consumers find the online buying process so frustrating that they regularly leave items in their carts...
Ho Chi Minh, Vietnam – Vietnamese consumers are rewriting the rules of online shopping with more prioritisation in customer service, according to report More than half of Vietnamese shoppers (53%) say reliable delivery matters most, outweighing lower fees (45%), and matching calls for better package...
Singapore – Global trend forecaster WGSN has expanded access to its AI-powered fashion buying platform to buyers in Asia’s key markets, including India, China, Japan, Korea, and Southeast Asia. The WGSN Fashion Buying Platform combines predictive analytics, AI modelling, and trend intelligence...
Singapore — Holiday shopping in Singapore is kicking off earlier than ever, with most consumers planning to boost their festive spending and lean heavily on online and mobile platforms, according to a report from Integral Ad Science AI tools are entering the mainstream: 74% of shoppers are open to using...
The average social media shopper spent $420 over the past year, adding up to $3.5 billion nationally. Moreover, social media has driven Aussies to purchase everything from clothing (25%), to beauty products (16%), electronics (15%), and accessories (12%).
Axis Bank, in collaboration with marketing agency AutumnGrey, a Grey company, has launched Achh.ai—a platform designed to make Diwali shopping more meaningful by merging festive rewards with the spirit of kindness.
