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Platforms Featured Southeast Asia

Grab extends gifting capabilities cross-border

Philippines – Grab has extended GrabGifts, its in-app gifting capability to now allow users to send gifts to loved ones on-demand outside their home country. Users will now be able to send vouchers and gifts to family and friends in Indonesia, Malaysia, Myanmar, the Philippines, Singapore, and Thailand. 

The enhanced gifting experience is powered by two new features, which is Grab’s revamped GrabGifts interface, and a new 100+ Cities Delivery feature, in BETA version, which enables users to order and send food and physical gifts from GrabFood and GrabMart merchant-partners that are available in the recipient’s city within an hour 

Grab said that the enhanced feature is in response to the current travel restrictions that continue to be unstable amid new Covid variants. The platform said its survey among Grab users in Southeast Asia revealed that more than half intend to send gifts on-demand to loved ones in other cities. 

Grab’s CMO Cheryl Goh said that while Grab was primarily marketed to answer to personal needs, the platform has eventually grown to be “a powerful vehicle” for building and maintaining connections between loved ones. 

“But with many countries yet to fully open their borders, we wanted to do more. We are so excited to now be able to bridge even longer distances between loved ones. We hope this will bring a festive cheer to all our users in Southeast Asia,” said Goh. 

The voucher categories under GrabGifts span Grab’s food, mart, express, and transport services. As part of the new interface, users will be able to send their recipients up to three voucher options to choose from. In addition, users will also be able to select from a range of designs and add in a personalized message.

Categories
Marketing Featured Southeast Asia

Heineken SG lets you dream up holiday of choice–and gives you chance to ‘win’ it

Singapore – Beer brand Heineken in Singapore has launched a special campaign that lets you share your dream holiday and actually gives you a chance to win it and experience it–the closest to reality.

Done in partnership with travel and leisure booking platform Klook, the ‘Heineken Festive Cheers’ campaign involves a brief quiz to match you to your dream holiday. Heineken lets you be carefree with how you envision your dream vacation–and then matches you with something close within the bounds of the beauty of Singapore.

Prompts include where you wish to go, if whether you’d like to escape or explore the city, and what your sighted R & R involves such as a festive party or a scrumptious spread. 

At the heart of the campaign is a special microsite. From 26 November to 24 December 2021, consumers can head to the ‘Heineken Festive Cheers’ site to wing the quiz and be matched to any of the campaign’s prepared holiday packages in Singapore. In the end, participants will be given an exclusive Klook Promo Code for a chance to win it.

With the focus on local tourism, Gerald Yeo, the marketing director of Asia Pacific Breweries Singapore, Heineken’s parent company, said celebrating the holidays doesn’t need necessarily mean traveling somewhere new and that it’s about making time to meet family and friends.

“We look forward to Heineken being at the heart of many celebrations right here in Singapore this season, giving us even more reasons to celebrate with those who matter,” said Yeo. 

Meanwhile, Sarah Wan, Klook’s general manager for Singapore, commented, “Klook is delighted to partner with Heineken to spread festive cheer and joy this year-end. We have made it our mission to uncover hidden gems, feature local merchants, and to pioneer unique experiences here in Singapore. We are confident that this campaign will help bring more awareness to local merchants and shed light on how much Singapore has to offer.” 

Some of the leisure packages that can be won include a staycation for two at Lloyd’s Inn, a staycation at KēSa House, The Unlimited Collection by Oakwood for two, and a guided hike around Keppel by X-Trekkers, among many others. 

Of course, Heineken will be with celebrators at every step of the way. With each leisure package comes a Heineken Blade and a compact 8-liter countertop draught set-up to make sure winners are able to enjoy their Heineken beer as they revel in the holidays. 

In addition to winning experiences, fans could walk away with special Heineken packages such as a six-pack of Heineken or a six-month supply of Heineken. 

Categories
Marketing Featured Southeast Asia

Origins of CNY festivity traditions come to light in this quirky film by TNB

Kuala Lumpur, Malaysia – Utility giant in Malaysia, Tenaga Nasional Berhad (TNB), has recently launched its Chinese New Year film centered around the folklore behind the festivities of the occasion. 

The film features the fictional recount of scared villagers who are protecting themselves against Nian, a mythical beast terrorizing the village. After seeking help from an old master they chased Nian away from the village, thanks to displays of red colors, loud sounds, and bright lights.

The film shows the importance of unity in the mid of hardships. In it, villagers realized that as a community, they ultimately hold the power to defeat Nian with a joyful spirit and positive energy. The film brings the message that finding joy is the key to unlocking prosperity and moving forward.

TNB-Entropia-Chinese-New-Year-Film-Snapshot

“Many are looking to make a new start in 2021, especially on the back of the multitude of challenges brought about by the COVID-19 pandemic. Offering an age-old wisdom and timeless folklore, this short film weaves the legend of Nian with a slight twist, and we hope it inspires people to embrace the new year with the spirit of joy and unity that underlies Chinese New Year traditions,” said Mohamad Ariff Zainol, TNB’s chief corporate services officer.

The film was created in collaboration with marketing consultancy Entropia, and directed by award-winning director Quek Shio Chuan.

For April Toh, principal at Entropia, the film speaks to a greater need to join forces and rise in the mid of adversity, as Chinese New Year itself symbolizes new hope and prosperity.

“There’s no better time to re-tell the tale of Nian, as it metaphorically explains the situation we are currently in. We’re facing a common enemy that requires us to join forces to rise above adversity. And that’s precisely what this TNB film wanted to remind us of: together we can conquer anything,” Toh commented.

Meanwhile, Zaheer Kaisar, creative director at Entropia, commented that the film itself is heavily inspired by old Chinese comedy action films, and with a twist of modern-day elements.

“Legend has it, an old wise man got the villagers together to defeat the monster Nian by beating drums and gongs, and lighting fireworks with bright red decorations and clothes. When we dug deeper, we realized it was not so much the actions that chased the Nian away, but it was all about joy and good energy. We retold this story in the most entertaining, action-packed, and cinematic way,” Kaisar stated.

Currently, the film has garnered more than 4 million views on YouTube, and has been shared across TNB’s socials. Viewers can also interact with an alternative personality from the film, the master, on his Instagram account.

Categories
Marketing Featured South Asia

This holiday, Indians to buy online if with discounts, easy returns: study

India – With the festive season already kicking off, shoppers are getting geared up for their holiday spend. In India, consumers have revealed that during this time, they are more likely to buy a product online when it is discounted and have an easy return policy, according to a study by global marketing company OMG and international research group YouGov.

The two came out as the top priorities for online shoppers in India, coming after good quality of products, which inevitably reigns their purchase specifications. On-time delivery is also a top priority for majority, or 32%, of consumers. Meanwhile, about the same percentage, 20%, is reflected across those who stated the following factors in their holiday purchases: products being in a single place, authenticity of products, brands that are homegrown, flexible payment options, and e-commerce that have varied brands. About 9% of consumers, on the other hand, stated ease of navigation among e-commerce as a priority. 

The study also probed into the kind of products Indian consumers are buying the most online. Food essentials came out with the highest percentage of consumer intent. Groceries and health food drinks for children led the list. Indian shoppers were also shown to depend on e-commerce when looking for household entertainment products.