Singapore – As 11.11 sales consistently draws record numbers, this year’s sale event is likely to be bigger than ever. This means come event day, there will be a list of offers from countless sellers, many with additional coupon discounts.
To accommodate online user demand for these online deals, e-commerce aggregator iPrice has launched its ‘Price Checker’ service to help shoppers find the lowest prices on 11.11. This will be launched across six countries namely Malaysia, Indonesia, Singapore, the Philippines, Thailand, and Vietnam.
With the iPrice Price Checker, shoppers are notified which seller provides the best discount for their favorite products. In addition, the service aims to save shoppers the time and trouble to track prices across multiple e-commerce sites and sellers.
To use the service, online users must click the ‘Buy on 11.11’ button on the ‘Price Comparison Page’ option on iPrice’s site. The user will then be sent an email on the 11th of November about the item’s price drop.
Through the feature, the user is able to make the purchase right away by clicking a link to the product in the email. Consumers can subscribe to any number of product prices they want to track.
“We continue to bring a greater level of trust, convenience, and transparency with everything we do. The iPrice Price Checker fulfils our mission to help shoppers save money through a convenient shopping experience. We will notify them on 11.11 about the lowest price of any item they choose among tens of thousands of products across the region,” said Heinrich Wendel, chief product officer at iPrice.
According to iPrice, shoppers can expect more new features in the coming months.
India – With the festive season already kicking off, shoppers are getting geared up for their holiday spend. In India, consumers have revealed that during this time, they are more likely to buy a product online when it is discounted and have an easy return policy, according to a study by global marketing company OMG and international research group YouGov.
The two came out as the top priorities for online shoppers in India, coming after good quality of products, which inevitably reigns their purchase specifications. On-time delivery is also a top priority for majority, or 32%, of consumers. Meanwhile, about the same percentage, 20%, is reflected across those who stated the following factors in their holiday purchases: products being in a single place, authenticity of products, brands that are homegrown, flexible payment options, and e-commerce that have varied brands. About 9% of consumers, on the other hand, stated ease of navigation among e-commerce as a priority.
The study also probed into the kind of products Indian consumers are buying the most online. Food essentials came out with the highest percentage of consumer intent. Groceries and health food drinks for children led the list. Indian shoppers were also shown to depend on e-commerce when looking for household entertainment products.
Shanghai, China – Customer-centric innovations and features—this has been Alibaba’s focal point this year as they recently announced their plans for the annual 11.11 Global Shopping Festival.
As ‘11.11’ continues to grow by the year, Alibaba focused on launching new strategies in the midst of changing consumer behaviors. Strategies include promotion of Alipay’s digital lifestyle platform, ‘doubling’ of shopping windows that will aid in featuring more brands and merchants, consumer reach and promotions, and utilization of livestreaming technology to drive more engagement from customers, especially from Chinese consumers, which has been noted to create the largest international presence to date.
Alibaba’s Alipay digital lifestyle platform aims at connecting almost two million local service providers in China, including micro-merchants such as street stalls and small-scale grocery stores. On the other hand, the company recently launched its Taobao Deals’ “RMB1 Sales” campaign, which aims at encouraging consumers to purchase goods at huge discounts and free shipping. Lastly, in regards to the livestreaming strategies, Alibaba aims to launch a shopping festival concept in Southeast Asia-namely in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam markets.
Jiang Fan, president of Taobao and Tmall, expressed his hopes for the 11.11 Global Shopping Festival, stating that through these innovations, the company hopes to adapt to the changes this year has brought to the consumer market.
“The pandemic has fundamentally changed consumer shopping preferences and accelerated digital transformation of many businesses. Through our expansion from ‘single’ to ‘double,’ 11.11 will be offering more opportunities for merchants both online and offline to engage with consumers as well as provide a better consumer experience overall,” Fan stated.
Singapore – Singapore Airlines (SIA) has rolled out Kris+, an all-new app that brings payment, lifestyle, and rewards services together in one platform for its customers.
Building on the strengths and popularity of the existing KrisPay app, the app is not just a loyalty wallet but a platform that will provide dining, retail, and entertainment discounts. It will also be offering customers the option to earn miles from everyday spending or pay for purchases and experiences with these miles.
SIA shared that the investment into Kris+ is part of the company’s ongoing strategy to drive non-airline revenue streams in the coming years.
With an updated interface and user experience, Kris+ will allow Singapore Airlines to personalize offers for its global customer base via location-based or interest-based recommendations, offer discounts, miles-back, instant rewards, and exclusive birthday and pay per sale privileges,
Currently, Kris+ has more than 150 partners with over 650 outlets in Singapore providing customized deals with privileges for customers. In addition, Singapore residents who travel abroad will be able to enjoy special offers and rewards in January 2021 when Kris+ brings on board overseas partners and merchants in selected destinations to the platform.
Meanwhile, KrisPay has been integrated into Kris+, and will soon be enhanced with other in-app payment options to allow users to simultaneously earn more miles with each purchase.
Acting Senior Vice President Marketing Planning JoAnn Tan said, “Our vision is to create a comprehensive and updated lifestyle and payments ecosystem with Kris+. This will offer even more and better options and benefits for our global customer base, and bring additional value to our partners around the world.”
To celebrate the much-anticipated launch of Kris+, SIA will be offering a slew of promotions for users including 30% instant miles-back on purchases redeemed with miles until 26 October 2020. Other deals over October and November include bonus miles earn campaigns and more mile-back campaigns in addition to S$1 and S$2 deals from selected partners, one-for-one dining deals, and discounts at selected retail partners in Singapore.
Before joining rewards and discounts platform ShopBack in the Philippines, Prashant was with the Philippine arm of India-grown restaurant aggregator Zomato for five years.
What made him do the big shift? In Prashant’s words, he said he wanted to do something “different than what he was used to working on.” Having always been on the B2B side of things, he was looking for a project that will make him work on both B2B and B2C and stumbling upon Shopback, the opportunity on the platform gave him the challenge of not just building its partners but growing its users as well.
Now the country manager of ShopBack, we sat down with Prashant to know more about his humble beginnings and the journey he took before becoming the head of one of the leading shopping platforms in the region.
First foray into marketing
Fresh out of a master’s degree, Prashant didn’t veer away too far from roots, and in fact, had his very first job right in the university he graduated in, as an assistant manager for sales and marketing in the Institute for Integrated Learning in Management (IILM) – Institute for Higher Education in Delhi, India.
Working with students as a target segment, he shared that the type of marketing the role had him doing was not in the likes of big advertising projects, but rather, more personalized.
“I was handling marketing for the college across North India and a couple of international markets. The whole focus was to attract a huge student pool to apply for our courses and finally assisting them with their admissions and courses,” he said in the #MARKETECHMondays interview.
“It was more about talking to people, [more about] community building; It was a lot about knowing exactly what people are looking at, [and more] of career development.”
On Mentorship: “Everybody has taught me something.”
When asked about his role models, Prashant struggled to name one particular person and said that he’s the type who seeks inspiration from every person he meets.
“Professionally, I have had a chance to work with some amazing people over the years and I would say everyone that I meet has been able to make me learn something new. I don’t really have one mentor for all aspects of my professional development but I seek advice and guidance from multiple role models in my life.”
That is at least, professionally. But when it comes to his personal values, he didn’t have to think hard and said he owed his good ethics to his parents and uncles.
“In terms of personal growth, I think my parents and my uncles have always been the biggest source of inspiration in my life. I have learned the value of hard work and most importantly, I have learned the value of how to be true to people who expect your feedback and suggestions in life no matter how harsh the truth is from my father and my uncles.”
“I’m still waiting for the greatest career success.”
It would be naive to say that with Prashant’s experience, he still hasn’t claimed success, but for him, there is still a greatness ahead that’s yet to be tapped.
“I really hope I find it later in life and not very soon as I really want to keep getting that rush of trying to get smaller successes, and I want to keep dreaming of [greater success]. I think that thought drives me every morning so I wouldn’t want to achieve it that fast.”
Of course with successes also come the failures. And still within the context of “great,” he believes there is no such thing.
“I won’t call any failure a great failure [as] every failure comes in with disappointments, and I don’t think we can categorize something [as great].”
“Instead of failures, I would say I had many challenges where I was unable to find a solution quicker which would have been ideal.”
Making that more specific, he said that the most critical setbacks were when good people leave your team.
“I have lost a few teammates in the past and that always sets your plan a few feet back but I think every situation teaches you something new, but one takeaway that one such setback gave me was to have a plan B but not to rely on it and give plan A 100%.”
He added, “Also plan B cannot be a totally different plan from A and they both have to be interconnected, else you are going to start from scratch which will push you to take a lot of reverse steps.”
Prashant’s words to live by: “Be a best friend to yourself.”
For Prashant, the secret to success need not be too far away from oneself, and the key is to be your own best friend, an honest and frank one at that.
“Keep it real, no matter how difficult it is, and be your best friend so you can talk real with yourself.”
“Best friends don’t shy away from telling you harsh truths. As a team lead, I try to be as real as possible with my teammates, clients and even [the] people around me. I don’t shy away in giving or taking feedback and I try to keep it timely, as well as even [to] myself.”
How about for those who are eyeing to enter the world of marketing?
Prashant said, “Read a lot, follow great brands and their campaigns, [and] take risks but always calculate what you want to achieve out of it. Always have the eye on the goal and do backward mapping, or back designing to achieve it.”
Watch the full video of this interview on our YouTube channel, going live today at 5:30 pm PST.
If you’re a marketing leader and you want to share your career experience to inspire the marketing industry, please reach out, we want to hear your story.
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