Tag: Study
![[Report] Gemini SEA Users](https://marketech-apac.com/wp-content/uploads/2026/07/Report-Gemini-SEA-Users.webp)
Singapore – The number of active users of Google’s Gemini app in Southeast Asia has more than doubled over the past year, underscoring the region’s growing appetite for artificial intelligence tools and positioning it as one of the fastest adopters of Google’s AI offerings globally....
![[Study] Singapore AI Adoption](https://marketech-apac.com/wp-content/uploads/2026/07/Study-Singapore-AI-Adoption.webp)
Singapore – Singapore’s desk workers are among the world’s least sceptical about artificial intelligence, yet only a small proportion use it as a core part of their daily work, according to new research from Salesforce. The survey of more than 1,500 desk workers across four continents found...
![[Whitepaper] Rebel & Soul brand memorability](https://marketech-apac.com/wp-content/uploads/2026/07/Whitepaper-Rebel-Soul-brand-memorability.jpg)
Singapore – A new neuroscience study by Singapore-based brand experience agency Rebel & Soul suggests that many marketing campaigns may be capturing consumers’ attention without leaving a lasting impression. Published in the whitepaper The Three Trillion Dollar Question, the six-month study...
Singapore — Artificial intelligence (AI) is becoming a key part of travel planning across Asia Pacific, with almost half of travellers now using AI to research destinations, discover experiences and make more informed travel decisions, according to Visa’s latest Global Travel Intentions study. According...
Around 70% of Singaporeans have adopted carrying a reusable shopping bag as a common practice to cut back on plastic use, a survey from YouGov revealed.
Yahoo Advertising has partnered with global digital out-of-home (DOOH) supply-side platform VIOOH in a new whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns.
A staggering 98% of B2B marketers in Southeast Asia are already utilising influencer marketing, yet 60% are still not experiencing improved lead generation from B2B marketing activity, a new Ogilvy study shows.
The 2022 Happiness Study was commissioned by the 4As to determine the happiness levels and sentiments of talents in the advertising industry.
Market research company YouGov surveyed 2,067 respondents in Indonesia aged 18 and above, using a questionnaire.
This consumer research done by Yahoo reveals the expectations of metaverse consumers towards the phenomenon.
