Tag: Study
Around 70% of Singaporeans have adopted carrying a reusable shopping bag as a common practice to cut back on plastic use, a survey from YouGov revealed.
Yahoo Advertising has partnered with global digital out-of-home (DOOH) supply-side platform VIOOH in a new whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns.
A staggering 98% of B2B marketers in Southeast Asia are already utilising influencer marketing, yet 60% are still not experiencing improved lead generation from B2B marketing activity, a new Ogilvy study shows.
The 2022 Happiness Study was commissioned by the 4As to determine the happiness levels and sentiments of talents in the advertising industry.
Market research company YouGov surveyed 2,067 respondents in Indonesia aged 18 and above, using a questionnaire.
This consumer research done by Yahoo reveals the expectations of metaverse consumers towards the phenomenon.
The new study by Visa in the Philippines unveils how the country is moving fastly towards a cashless society.
Mega sales events have surpassed its own nature. On e-commerce, said type of 'event' has become a celebration of consumers' buying power.
Biometric payment systems such as facial recognition and retina tech are some of the new tech features Filipinos look into, new study from Visa shows.
As Shopify brings its POS hardware suite to Australia, its recent study notes the ever-changing shopping behavior in the country.
