Tag: YouGov
26% are unsure whether AI recommendations align with their best interests, signaling a demand for greater transparency and user control.
Indonesia – As Ramadan 2026 approaches, a new report from YouGov reveals how consumer habits in Indonesia and Malaysia are expected to shift during the holy month, from daily routines to media consumption and celebrations. Across the five markets surveyed, including Saudi Arabia, Türkiye, and the UAE,...
The higher-spending group is also more likely to be male and fall within higher-income brackets, while budget travellers are more concentrated in middle-income groups.
TikTok, Coca-Cola and M150 recorded the largest increases in advertising awareness in Thailand in November, according to data from YouGovBrandIndex.
The three brands saw the highest increases in Ad Awareness — the share of consumers who recall seeing an advertisement from a brand in the past two weeks — based on a four-week moving average measured between 26 September and 25 October 2025.
Dettol, Pepsodent, and Nivea have emerged as the most considered personal care brands in these markets respectively.
Singaporeans are planning to embark on more trips in 2025, with a significant portion planning multiple holidays, according to a survey by research company YouGov for fintech company Revolut.
Agency network Havas has expanded its partnership with online research data and analytics technology company YouGov to span more networks.
More than half of Indonesians (52%) identify as need-based shoppers, with brand-loyal consumers (38%), price-sensitive shoppers (34%), and quality-focused buyers (30%) following in distant second, third, and fourth places, according to YouGov.
New data from YouGov has revealed that football followers in Australia are most likely to have noticed event sponsors (57%), while half of football followers in Hong Kong (51%) and Indonesia (50%) say the same. In contrast, under two-fifths in Singapore and Thailand (38%) say the same.
