Tag: Fashion
Hong Kong – Fashion Walk has launched a neighbourhood-wide marketing initiative titled “Paterson Vibe”, bringing together local and international brands in Causeway Bay’s Paterson Street through a series of experiential activations running over several weeks from late May 2026. Positioned as a...
![[Brand Identity Refresh] Lacoste 2026](https://marketech-apac.com/wp-content/uploads/2026/04/Brand-Identity-Refresh-Lacoste-2026.jpg)
Paris, France – Lacoste has introduced a new visual identity, refining its core brand elements in a move that leans on heritage while sharpening its contemporary expression. At the centre of the update is typography. Drawing from archival references, the brand reintroduces a stronger use of serif characters...
The initiative highlights the physically demanding nature of the Ramadan–Raya period, when long days of visiting and hosting celebrations take place in warm conditions.
Hong Kong – Sunkist® Growers, the California-based citrus cooperative, has launched the Sunkist Joocies Party, a limited-time pop-up at K11 Art Mall in Hong Kong, turning citrus into a seasonal fashion-inspired accessory. As part of the activation, Sunkist introduced a blind box collection of citrus-themed...
Singapore – Dentsu has been appointed global agency of record for Tapestry, Inc. outside the United States, covering markets across APAC and EMEAI. The mandate includes full-service media planning and buying for Tapestry’s brands, including Coach and Kate Spade. In APAC, this spans Japan, China, South...
The campaign was created by an all-female team, including models, creatives, and production staff, aligning with the brand’s focus on women-led storytelling.
U.S.A. – Coach has unveiled its Spring 2026 campaign, ‘Explore Your Story’, a global initiative shaped by insights from Gen Z and co-created with communities worldwide to celebrate storytelling, self-expression, and connection. Inspired by a renewed interest in long-form storytelling, the campaign...
Milan, Italy – Prada, the Italian luxury fashion giant under Prada Holding S.p.A., has successfully acquired its rival Versace from Capri Holdings in a deal that has swirled the fashion industry for a couple of years. The acquisition was completed after Prada received all required regulatory approvals,...
Sydney, Australia – Petal & Pup has unveiled its new summer collection at Bondi Beach through an immersive pop-up activation developed by Curious Nation. Launched on November 18, the ‘Petal & Pup Presents: Passport to Summer’ experience marked the agency’s first collaboration with the Brisbane-headquartered...
Singapore – Buttonscarves has taken flight with the opening of its first physical store at Jewel Changi Airport, marking a defining moment in the brand’s Southeast Asian expansion. Nestled at Basement 1of Singapore’s world-renowned lifestyle and retail icon, the new store merges modern modest fashion...
