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Tag: Lifestyle

[Partnership] Atome x Dunkin
Atome teams up with Dunkin’ to turn weekday purchases into free donut rewards
Posted on June 17, 2026
by Sharona Nicole Semilla
Manila, Philippines – Atome Philippines has partnered with Dunkin’ Philippines to launch “Bite into the Week,” a rewards campaign aimed at making everyday purchases more rewarding for Atome Cardholders across Metro Manila. The partnership, unveiled during a signing ceremony at the Dunkin’...
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Recovery outweighs performance: The state of health and wellness amongst Malaysians–and how brands can decode it
Recovery outweighs performance: The state of health and wellness amongst Malaysians–and how brands can decode it
Posted on January 15, 2026
by Teddy Cambosa
Malaysians are moving beyond the mere ‘performance’ of wellness, to seeking experiences where ‘recovery is a flex, strength beats skinny, and wellness is becoming something people actually enjoy’.
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Lifestyle brand P.E Nation appoints WiredCo. for global end-to-end affiliate marketing
Lifestyle brand P.E Nation appoints WiredCo. for global end-to-end affiliate marketing
Posted on March 13, 2025
by Teddy Cambosa
P.E Nation has appointed WiredCo. to manage their global end-to-end affiliate marketing, across Australia, US and UK.
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Parent firm of Forever 21, Reebok hands customer data business to Amperity
Parent firm of Forever 21, Reebok hands customer data strategy to Amperity
Posted on April 12, 2023
by MARKETECH APAC
Authentic Brands Group is looking to create unified customer profiles across its portfolio of more than 40 world-renowned brands.
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Lifestyle-campaign-with-Wunderman-Thompson
India-based ‘Lifestyle’ inspires fashion lovers to elevate their style in new campaign
Posted on September 28, 2022
by Kathleen Murata
The campaign is comprised of two quick, snappy, and fun 15-second digital-only films, which were conceptualised by Wunderman Thompson.
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Zalora and Bray Leino Splash
ZALORA MY taps Bray Leino Splash to revamp influencer program’s UX
Posted on January 19, 2022
by Teddy Cambosa
ZALORA has tapped digital marketing agency Bray Leino Splash to enhance the user experience of its Community Influencer Program.
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Beauty & Lifestyle Platform Clozette is now TheBeauLife
Beauty & Lifestyle platform Clozette is now TheBeauLife
Posted on January 17, 2022
by MARKETECH APAC
The rebrand by the SG-headquartered lifestyle content platform is said to be an answer to the evolving needs and interests of the consumer.
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ZALORA PH launches fashion and lifestyle credit card
ZALORA PH launches fashion and lifestyle credit card
Posted on October 29, 2021
by MARKETECH APAC
The credit card was launched to leverage the fortifying resolve of consumers towards online shopping.
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Honey-Parenting-9Honey-Vertical-Australia
Nine Entertainment‘s women lifestyle network 9Honey launches rebranded vertical
Posted on October 11, 2021
by Teddy Cambosa
The new 9Honey Parenting vertical merges all existing parenting digital offerings from 9Honey into one offering.
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iFLy Singapore Ruder Finn Asia
iFly SG to amp up position in sports space, taps PR agency Ruder Finn Asia
Posted on June 11, 2021
by MARKETECH APAC
iFly Singapore is a state-of-the-art skydiving destination in Singapore aiming to bolster its branding in the lifestyle space.
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