Icon Agency appointed to handle Salesforce’s Australian communications programme

Jean Cabico - November 2, 2022

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Australia – Australia-based integrated communications agency Icon Agency has been appointed by cloud-based software company Salesforce to manage its Australian communications for the global CRM leader in CRM.

The move will see Salesforce joining Icon’s expanding roster of global technology brands including ADP, Schneider Electric, and Luno. 

Salesforce said that it believes that business is the greatest platform for change and is committed to doing well and doing good, making the brand a seamless addition to Icon’s purpose-driven client base.

Joanne Painter, Icon Agency’s managing director, commented that they are thrilled to work with a value-led business, dedicated to trust, customer success, innovation, equality, and sustainability, and it’s a time of tremendous change and they need more innovators and change-makers to navigate significant headwinds.

“As a trusted digital adviser, Salesforce is perfectly placed to support the evolution of businesses to a more resilient, prosperous, and sustainable future. Salesforce is an ideal fit for Icon’s brand platform, ‘For people, with purpose’. We continue to cement our expertise in the tech sector to complement our existing strengths in healthcare, education and government Purpose is not just a lofty ideal. We’re committed to work that makes the world better, enabling us to rapidly expand whilst producing award-winning work. The results are clear: purposeful work works,” said Painter.

Just recently, Icon Agency appointed Simon Hobbs to step into its newly created role of executive director of digital. He will be leading Icon’s digital department with a focus on new business development and optimising the team’s processes and systems.