Tag: Salesforce
![[Study] Singapore AI Adoption](https://marketech-apac.com/wp-content/uploads/2026/07/Study-Singapore-AI-Adoption.webp)
Singapore – Singapore’s desk workers are among the world’s least sceptical about artificial intelligence, yet only a small proportion use it as a core part of their daily work, according to new research from Salesforce. The survey of more than 1,500 desk workers across four continents found...
![[Report] Singapore marketers generic campaigns Salesforce](https://marketech-apac.com/wp-content/uploads/2026/06/Report-Singapore-marketers-generic-campaigns-Salesforce.jpg)
Singapore – Despite rising customer expectations for personalised and conversational experiences, the vast majority of Singapore marketers admit they are still relying on generic campaigns, with fragmented data emerging as the biggest roadblock to meaningful engagement. According to Salesforce’s...
![[Launch] ZoomMate](https://marketech-apac.com/wp-content/uploads/2026/06/Launch-ZoomMate.jpg)
United States – Zoom is deepening its push into agentic AI with the launch of ZoomMate, a new workplace assistant designed to help users move from conversations to execution without losing context across multiple tools and systems. ZoomMate builds on Zoom’s broader vision of becoming a “system of action”...
The development forms part of a multi-year extension of the partnership between the two organisations and represents the next stage of Formula 1’s implementation of Agentforce 360, Salesforce’s platform that integrates AI agents, customer data and human teams into a unified system.
Singapore— Salesforce has expanded its startup program to Malaysia and the Philippines, extending the initiative to two additional Southeast Asian markets as part of its regional growth strategy. The programme aims to provide startups in both countries with access to Salesforce’s ecosystem, including...
Singapore — Salesforce has appointed Paul Carvouni as senior vice president and general manager for ASEAN, where he will lead the company’s growth strategy and operational initiatives across the region. In his new role, Carvouni will oversee efforts to accelerate the transformation of ASEAN businesses...
There has always been a challenge when it comes to connecting fragmented customer data across multiple platforms and touchpoints. From a marketing standpoint, this means dealing with scattered enterprise applications and various customer touchpoints, making it difficult to extract real-time, actionable...
Manila, Philippines — Salesforce has expanded its presence in Southeast Asia with the opening of a new office in Manila, strengthening its focus on supporting businesses in the Philippines and contributing to the country’s developing AI ecosystem. The new office, located in Ayala Triangle Gardens Tower...
Salesforce, a customer relationship management company, has pledged a five-year, US$1b investment in Singapore, solidifying its commitment to the innovation of a significant growth market for the company.
This significant investment aligns with Australia’s vision to harness artificial intelligence for economic growth and technological leadership. By expanding its AI capabilities and supporting local industries, Salesforce aims to contribute to a more prosperous future for all Australians.
![[Campaign] Sunsilk x BABYMONSTER](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Sunsilk-x-BABYMONSTER.webp)