Singapore – Integral Ad Science (IAS) has unveiled plans to expand into China, aiming to equip global advertisers with advanced solutions for invalid traffic (IVT), fraud detection, and brand safety and suitability measurement, tailored to meet both international and local standards.
IAS aims to enter the world’s second-largest advertising market to support advertisers tapping into China’s growing digital media potential. With digital ad spending in China expected to surpass $140 billion in 2024, IAS aims to deliver greater value and results for its clients.
Moreover, this expansion aligns with IAS’s long-term international growth strategy, addressing a critical need for advertisers seeking comprehensive measurement coverage across global markets.
Through the establishment of a subsidiary in China and its role as a founding member of IAB China, IAS will also provide dedicated local support to Chinese advertisers aiming to expand their reach globally.
IAS has collaborated with global luxury clients, many with significant media investments in China, to develop this market initiative. The company emphasised that they are dedicated to working with industry partners to create solutions tailored to China’s unique advertising landscape.
“IAS is one of the only measurement solutions able to meet the unique demands of the Chinese market, and we’re aiming to fill a crucial gap in coverage for advertisers,” said Lisa Utzschneider, CEO of IAS.
“With an expanded footprint, we will empower advertisers with actionable data they need to maximise their return on investments and support their growth in this dynamic and evolving digital advertising landscape,” she added.
Tracy Cui, vice secretary-general CAA at IAB China, also shared, “IAS and IAB China are pleased to be working together to provide international brands with better access to global standards in China and helping to bring new technologies to the market.”
Earlier this year, IAS announced expansions into key APAC markets, including Hong Kong, Taiwan, Thailand, and Vietnam, alongside senior leadership appointments. Its APAC operations now span a wide network, covering Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, and Vietnam.
