Yuen, a multiple award-winning workaholic is now the Chief Merchandise and Marketing Officer for the international retailer, AEON (M) Co Berhad while serving 2 other public listed companies;  GDEX Berhad and OCK Group Berhad. GDEX is a logistic and freight company while OCK is in the business of telecommunications network services and energy.

Currently Yuen is also sitting on the Pahang Economic Advisory Council 2024/5; Committee To Culturalise Productivity for Malaysia Productivity Corporation, MPC; National Cultural Council (MAKEN) as well as the Steering Committee of the 30% Club Malaysia.

Jun is a seasoned professional in the interactive live and video technology industry. Kickstarting his career as a livestreamer in Asia’s top live-streaming platform then transitioning to Head of Business Development at BeLive, he has successfully secured partnerships generating eight-figure revenue, strengthening the company’s position in the market. With expertise in both the technical and business sides of video technology, Jun develops practical solutions that address industry challenges and deliver measurable impact.

Siew Lai, Chief Marketing Officer of BIG Caring Group, leads Malaysia’s leading healthcare brands, BIG Pharmacy and Caring Pharmacy. With over two decades of experience, she excels in aligning marketing strategies, driving innovation, and enhancing customer engagement. Passionate about empowering teams and delivering measurable outcomes, Siew Lai transforms data into actionable insights. At this conference, she shares expertise on optimizing marketing campaigns through impactful, data-driven strategies for real-world success.

Anand is the Hub Marketing Director for South ASEAN at Colgate Palmolive. He leads all marketing functions for a multi-category/multi-country business spanning Oral Care, Personal Care and Home Care and spread across Malaysia, Indonesia, Singapore and Brunei. Anand is a creator at heart, obsessed with crafting meaningful human-centric propositions. His ambition is to lift up brands and portfolios in a way such that they become hyper relevant and highly desirable for consumers of the present, and of the future.

Azry Rasyeqa Rafflee is the Head of Customer Experience for FV Group, with 11 years of experience in the hospitality industry at YTL Hotels. There, she gained valuable experience, skills, and knowledge in a world where the customer comes first, with integrity, honesty, and innovation as key values in driving phenomenal customer experiences to deliver the best services for customers of all ages.

Fariz Yusof brings more than 20 years of diverse experience in retail, data and marketing strategy. Throughout his career, he has excelled in marketing, crafting and executing effective campaigns for globally-loved brands. Fariz is known for his strategic use of marketing technologies to boost brand presence and engage customers. His passion for integrating technology into marketing efforts has consistently produced measurable results and driven growth across various industries. Fariz remains a leader in promoting innovative marketing approaches, helping companies stay competitive in today’s ever-changing market.

Sreeratha, or Sree, has over 20 years of expertise, with a focus on Customer Experience, Transformation Initiatives, Customer Lifetime Value (CLV), Retention, and Project/Program Management. Sree has worked in a variety of industries, including telecommunications, insurance, consumer banking, and fast-moving consumer goods. Sree is a Customer Experience expert who takes delight in transforming organizations to become more customer-centric in their operations. She is a big believer in listening to the voice of customers and acting on their pain points. Sree is particularly proud of the fact that she invests in her employees, allowing them to advance in their careers and prepare for higher responsibilities.

Evelyn Lee is the Head of Marketing at Secret Recipe Cakes & Café Group. With over 15 years of experience in the F&B industry, she has developed a strong understanding of the market and an immense knowledge of effective marketing strategies that have resulted in a proven track record of awards for Secret Recipe; namely, ‘Brand of the Year by World Branding Awards from London, Kensington Palace’ and ‘Best Brand Platinum Award by SOBA’ for 2018, 2019 and 2022 in a row.