Singapore – Hyundai Motor Asia Pacific has launched a new regional campaign ahead of the Hyundai Cup 2026, using football to highlight shared identity and connection across Southeast Asia.
The latest instalment of “Hyundai, Driving ASEAN as One” serves as the centrepiece of Hyundai’s title partnership with the regional football tournament, which runs from July 24 to August 26.
Through a campaign film, the automaker tells a story of people from across ASEAN brought together by a shared passion for football, reflecting its global “Progress for Humanity” vision.
At the heart of the campaign is the Hyundai STARGAZER, which features as a symbol of connection and shared journeys.
The film positions the vehicle as an enabler of moments that bring families, friends, and communities together across the region.
The campaign also features Indonesian viral personality Dhika, better known as the “Aura Farming Boy”, whose rise to online fame during the Pacu Jalur boat race made him a symbol of teamwork and synchronised effort.
Hyundai said his story aligns with the campaign’s message that meaningful progress comes from moving forward together.
Faraz Shamsi, Executive Marketing Director at Hyundai Motor Asia Pacific, said the campaign reflects the company’s commitment to connecting communities through shared experiences.
The campaign will extend beyond the hero film through digital content across Hyundai’s ASEAN social channels, alongside on-ground activations linked to the Hyundai Cup 2026, including a trophy tour, stadium experiences, fan giveaways, and test-drive events across the tournament’s 11 participating countries.
